Understanding Our Auditing Process
What is Included? Our Website Audits
At Dojono, we offer a range of different search engine optimisation services for businesses in the UK, not just in London. We understand that SEO and having a clear SEO strategy is essential for success, however, before we can get started, a comprehensive SEO audit of your website must take place for us to build upon your strengths and work on your weaknesses.
What is a website audit?
Website audits are a huge and integral part of what we do, as for us to help you develop your campaigns and strategies, we need to understand both your website and business before any work is underway.
Therefore, our website audits are an extensive and in-depth analysis of your website, which details the aspects of your website and the build which are performing well, as well as identifying any issues.
Our audit helps to identify potential aspects and areas for improvement, which, when rectified, would positively impact the overall SEO of the site. And unlike other digital marketing and SEO agencies, we provide detailed descriptions, solutions and recommendations for any problems that we identify.
With both our audit and our recommendations, you'll be able to locate the aspects of your website that require further development or complete reconstruction. And if warranted, our experts here at Dojono can provide varying levels of consultation and assistance throughout the whole process, dependant on both your wants and needs.
Why is performing an SEO audit necessary?
Performing an audit is vital before any work on your site takes place, as it helps not only to identify any issues with the site but also to understand the overall health of the website. As well as this, it also ensures that we create and build the right strategy for your business.
What does the audit entail?
Our website audits are usually divided into four different sections (and one optional section), each concerned with various aspects of your site, content, build and backlinks.
The technical section of our audit identifies and uncovers any issues with the technical aspects of your website, which could be harming how search engine spiders crawl and index your pages.
The content section of the audit is designed to spot problems with your content, including, duplicate, fresh, thin, and both over- and under-optimised content.
The on-site section of the audit will cover all aspects of on-site SEO, which aren't covered by the technical or content sections of the review.
The off-site portion of the audit will analyse your off-site data, enabling us to see how well your off-site optimisation is. This will include examining both the social and backlink data of your website.
Link audit (Additional)
Our off-site audit does include an overview of your backlink profile; however, this is not a complete in-depth analysis. However, should your website require additional detailed analysis of the inbound links to your side, then we are more than happy to provide you with a separate link audit in addition to our standard website audit.
Why audit your website with Dojono?
Performing website audits to identify issues with the search engine optimisation of a website requires a team of dedicated experts with the right skills and years of experience. As a business owner, you may not have enough time or the resources to spend on thoroughly auditing your site, let alone enough time to create a successful digital marketing strategy. However, with Dojono's help, you can free up your time to spend on other vital aspects of your business, knowing that your website is in good hands
For additional information on the different sections of the audit we cover, you can take a look at our Site Audit Guide, which will conclusively show you all aspects that are included in the audit.
What is Technical SEO? Technical
Our audit's technical section will help you to identify any problems you may be having with the technical aspects of your build. Technical SEO is ultimately concerned with making improvements to your site, which will improve search engines ability to crawl and index the pages on your website. In this section, we explain what is covered in the technical portion of our audits.
What is a technical SEO audit?
Technical SEO audits are primarily focused on the aspects of your site that affect how easily search engine spiders can crawl and index the pages on your website. As well as this, technical SEO is also concerned with other technical factors which can affect SERP ranking.
The technical side of our audits is carried out by our tech experts who, using the latest tools and software, can identify the factors affecting your online performance.
What does the technical portion of the audit involve?
The technical portion of our website audit will examine factors such as:
- Robots.txt - which gives search engine crawlers specific instructions on how to crawl your pages and which pages you don't want crawled and indexed.
- HTML and XML sitemaps - where you provide information about the pages and content that has been uploaded to the site. As well as the relationship between them.
- Crawl rate - the rate at which Googlebot crawls your website, measured by several pages or requests per day. If your page has a slow crawl rate, it will take longer for search engines to react to those changes.
- Index status - the number of pages on your site which are in Google's index.
- SSL certificates - Secure Sockets Layer (SSL) ensures that your website is a safe, secure connection.
- Mobile optimisation - how easy it is for users on mobile and tablet devices to access and browse your site.
- Site speed - the time it takes for pages and content on your website to load.
Why is technical SEO important?
Technical audits address issues with the technical SEO of your pages, without ensuring that your technical pages can be crawled and indexed easily. Any problems with the technical side of your site will be detrimental to your online visibility and search engine ranking, leading to lack of traffic and revenue for your business.
What is Content SEO & On-site SEO? Content
Creating SEO content is a fundamental part of not only SEO but also good business and most successful digital marketing strategies. After all, you've probably heard the term 'Content is King', right? This means that it's essential that your content not only provides value to the user but is also fully optimised for the keywords you wish to rank. For more information on creating content that is optimised for SEO, this section will show you how our audit can help you to create better content for your business.
What is a content SEO audit?
The content portion of each and every one of our audits are primarily concerned with all of the content that is available to users on your website. This type of content covers things such as written copy, images, videos, podcasts and blog posts, to name a few.
Content audits analyse all of the content available on your site and will ensure that your website is entirely optimised for relevant and high volume keywords. In addition to providing that your content displays a clear demonstration of understanding the search intent and that content is uploaded and updated regularly.
What does the content portion of the audit involve?
Our content audit of your site will analyse various aspects of your content, such as:
- Reading age - the average age of users who should be able to easily read and understand your content, determined by the Flesch reading-ease scale.
- Content length - length of each page or piece of content you produce in comparison to your competitors.
- Keyword optimisation - how optimised your content is for the keywords you which to rank for.
- Keyword density - number of times your keyword is mentioned in your content against the world count.
- Featured snippets - identifying opportunities for you to rank in position 0 for a featured snippet.
- Duplicate content - checking your content against your site and others to see if your content appears elsewhere on the web.
- Posting-frequency - determining how often you post new content and how regularly you update your old pages.
Why is it important?
Content is one of the most critical and integral parts of SEO, as, without it, your website is unlikely to rank at all. Search engines such as Google are always looking to elevate and improve the visibility of those sites that provide searchers with valuable, relevant content that can satisfy their searching needs. If search engines do not believe that your content is useful or worthy enough, you are unlikely to reach a high ranking position within the SERPs.
What is on-site SEO?
On-site and on-page SEO refers to all aspects of the site and webpages that affect the overall search engine optimisation of your website. Primarily on-site is concerned with both the content and technical issues of your site.
What is Offsite SEO? Offsite
Effective off-site SEO can help to draw broader and different types of audiences to your site from external sources, such as social media platforms and other websites related to your industry. Our website audit helps you to track and identify the all traffic, backlinks and social media platforms associated with your site. Uncover more about the off-site SEO portion of our SEO audit in the following section.
What is an Off-site Audit?
The off-site portion (also known as the off-page SEO ) of our audits are focused around analysing both your social media and backlink profiles. Backlinks from the right website can vastly improve both your website's traffic and authority; however, backlinks from the wrong website can also be detrimental to the health of your website. Our off-site audit will allow us an insight into your linking building and earning strategies.
As well as this, the off-site part of our SEO audits will also monitor the strength of your social media presence and accounts to see how well they are performing, by analysing follows, interactions and mentions to understand if and where there are areas for improvement for better engagement and brand recognition.
What does it include?
- Overview of your backlinks - analysis of your backlink profile and where your backlinks are coming from.
- Analysis of your social media profiles - overview of your social media profiles, your follower count, engagement, mentions and post frequency.
Why is it so important?
Off-site SEO is an essential part of a successful SEO strategy, because if done correctly, then it can help to encourage traffic from various external sources that you may not have been able to reach otherwise. All in all, off-site SEO can enable you to attract entirely new and diverse audiences to your site.
What is included in the Consultation? Consultations and Recommendations
In addition to providing you with a comprehensive SEO audit which will help you identify any issues you may be having with your website, which could be affecting your SEO. We'll also ensure that you not only understand what these problems are, but we'll also make sure that you completely understand and know how to approach rectifying these issues for complete transparency. Find out more about how our consultation and recommendations will keep you in the know and help you and your business.
Our approach to our consultations with our clients is clear and straightforward. We meet with each of our clients on an individual basis, and our consultations include a discussion of our findings from the audit in detail for complete transparency. Our advice, expertise and guidance will enable you to gain full comprehension of the analysis that has taken place, and we will ensure that we elucidate any aspects of our findings that you are unclear or uncertain of.
After the discussion of the audit and what our findings were have taken place, the following next step is to deliberate about our suggestions for your website and why this work must take place.
All of our recommendations for the proceeding proposed actions you should take to resolve any issues will be given a priority of Low, Medium or High. These ratings are purely our suggestions for how important a priority this should be for you to rectify the issue, but essentially any work that takes place on your website is your call.
Our fundamental principle is to ensure that not only do we help you to identify any problems which require optimisation, but also provide you with agreeable solutions on how to deal with any issues or take action for those areas of improvement on your site. Understanding about SEO and the work that takes place on your website will ultimately help you when it comes to developing strategies in the future.
How to Proceed
Once we have established the issues with the site, discussed recommendations for the improvement of your website, the final step of the website SEO audit process is to discuss how to proceed with the next level of rectifying the issues mentioned.
We provide different varying levels of help and support through the entire process, depending on your existing knowledge of SEO, the assistance you require from us, and how hands-on you wish to be with your approach.
Whatever assistance you require to proceed with the next steps, we can provide and will ensure that all work future work is discussed as we decide what is our next course of action to take to improve the overall Search Engine Optimisation of your website.
What is a Link Audit?
As previously mentioned, although the offsite SEO section of our audit does include an overview of the inbound or 'backlinks' as they are sometimes otherwise referred to, we can perform a separate in-depth link audit if you feel your website may require one.
A link audit will provide an insight into all of your previous backlink and link earning strategy, allowing us to understand how you have acquired these links and if they could appear unnatural to search engine algorithms.
What does it include?
- Analysis of inbound links to the site
- An insight into your link building/link earning strategy
- Identification of any potentially toxic or harmful links
Why is it so important?
Link building is what is called a 'Black Hat SEO' strategy, and like all black hat SEO is against Google's Webmaster guidelines. Instead, links are supposed to occur naturally, from providing good content, which is called 'link earning'.
Penguin looks for any links to your site which appear to be 'unnatural' (meaning they do not hold relevance to the content on the site or there are an unusual amount of links to one page) and can issue a penalty to that site which will severely impact their rankings in the SERPs.
For more information on our digtial marketing services: