Nowadays, it seems that everyone's on Facebook, from your school friends to your Grandmother to businesses, everyone. Although it seems like common knowledge that if you've got a business, you should have a Facebook Business Page, do you understand what the benefits of having a business page on Facebook are? In this article, we'll go through all of the advantages of using Facebook for your business and the best ways for you to optimise your Facebook Business page.
1. It’s completely free
Creating a business account on Facebook costs you absolutely nothing, therefore making it a cheap and effective online marketing strategy that is unlikely to break your bank. Although you can pay for the promotion of your posts and targeted adverts which ensure your business reaches your intended audience, you can use Facebook in your marketing strategy for a low cost.
2. Reach targeted audiences
As previously mentioned, although Facebook is free to join, you can pay for targeted adverts and to promote your posts to your target audience. Facebook gives businesses and pages the option to choose the following for any ads or posts you promote:
- Location - from targeted countries, cities and towns where your customers are located.
- Demographics - choose your audience type from their age range, gender, education, job title, relationship status and more.
- Interests - select common or similar interests that your business’s target audience might have that would make them more interested in your brand.
- Behaviour - choose your audience type from their previous Facebook behaviours, such as previous purchasing behaviour or the kinds of devices they are using to access the site.
- Connections - reach out to people who have previously shown or expressed an interest in your business, visited your page or liked or shared your page.
3. Share your content
If you're creating beautifully crafted content, then you must distribute it efficiently, after all as the saying goes ‘Content is King, but Distribution is Queen'. Facebook can be a great way of ensuring that your content is promoted to your followers and potential customers efficiently. Followers who follow your brand will always be reminded of your business and your brand if you ensure that you are posting engaging quality content regularly.
And for added promotion and to give particularly essential posts, a well-needed boost Facebook allows you to promote your most important posts.
4. Engage with your customers
Whatever business you have, you must engage and communicate with your customers, no matter what query or interest they express in your business, it is your duty to answer questions and establish good relationships with your customers (believe us, your business will thank you later!). Social media is an excellent way in general of engaging with your customers and Facebook, in particular, is an excellent platform for doing so.
Whether a customer has had a positive or negative experience with your brand, you must remain calm, seeking to resolve disputes in the quickest and most helpful ways possible and encouraging those who leave you praise to use your products or services again and thanking them for your custom.
If you do have trouble keeping track of the messages and mentions that you receive on Facebook and your other social profiles, then you can use a programme such as Hootsuite to monitor your social mentions.
5. Attract more traffic for your website
Facebook gives you the option to provide a link to your site when you set up your Facebook Business account so that when users visit your page and like what they see, they can click through to your website for further information on the products and services that you provide. The click-throughs you get from Facebook will help you to boost further your online traffic, which is ultimately what you want.
You can track the number of users who visit your website by using Google Analytics and going to Acquisition > All Traffic > Channels and taking a look at the Social channel.
6. Get more leads for your business
By communicating with current and prospective clients, and promoting your business, posts and products to your target audience, you’ll be able to get more leads for your business as you increase your brand’s awareness. This is because customers like to use brands that they’ve already heard of or have been recently made aware of. The more customers see that you have a trustworthy online reputation, the more likely your Facebook followers are to convert into leads for your business.
7. Offer better customer service
One of the things that can be vastly detrimental to a business is poor customer service, as you’ll never see a company who has terrible customer service make the big leagues. Instead, ensure that those who work for your company are aware of the level of customer service that you should be providing each of your customers.
Just one way that Facebook can help improve your customer service is by seeking to resolve disputes and answer questions about your brand as soon as possible. Facebook allows users to send messages and comment on any ads or posts that businesses promote; therefore, you need to follow up on these comments and queries from users to provide better customer service.
8. Monitor and make improvements
When it comes to promoting and marketing your business, unfortunately, not everything you do is going to be a massive success with your customers. Instead, some marketing and outreach techniques might work better than others; therefore, it's a good idea to keep track of which of your Facebook campaigns are performing well and which aren't. Facebook has its own analytics programme called Facebook Analytics, which allows you to track the successes and failures of each campaign to help you focus on your strengths and work on your weaknesses.
Now you've got a better understanding of why having a Facebook Business page can be beneficial for your business. Your next step is to ensure that you are following every one of these steps for a better online perception of your business and a chance to convert your Facebook users into leads for your website.