If you’ve read anything about search engine optimisation on our website or even anything across the internet, then you may already have seen the term ‘SERP’ mentioned over and over again. Although to those who know about SEO what SERP stands for is common knowledge, if you’re not already familiar with SEO, then you might at a loss trying to guess what it means and why it’s so important.
What does SERP stand for?
The SERP in digital marketing stands for Search Engine Results Page or pages (SERPs).
Search engine results pages are what a user will land on once they have entered their search query into a search engine such as Google or Bing. If your webpage or website ranks for a particular search term or keyword, then depending on how well your content is optimised, your domain authority and whether or not your content is of high quality and shows a good, clear understanding of the intent behind what the user is looking for.
What is SERP analysis?
In conjunction with the term SERP, you may have also heard of the term ‘SERP Analysis’. SERP analysis refers to the process in which you analyse pages on the search engine results pages which are ranking in the top positions for keywords or search terms in which you want to rank for.
This type of analysis can prove to be extremely beneficial when used as a part of competitor analysis, as when used in unison together, they can help you to identify what your competitors’ strengths are for you to emulate that in your content. As well as helping you to understand what their weaknesses are, why they haven’t reached the top position and how you can outrank them for that high position.
What are SERP Features?
SERP features are any results in the search engine page results which aren’t typical of the result which is usually displayed in the SERP which will generally include your meta title, URL and meta description.
There are many different types of features that you can expect to see in the search engine page results, such as:
- Featured snippets
- Instant answers
- Site links
- Top stories
- People also ask
- Knowledge panel
- Shopping Ads
- Google ads
The intention behind these features is to make things as easy as possible for users to access the information that they both want and need too much unnecessary clicking through to the actual result.
How can I improve my SERP ranking?
One way in which you can improve your search engine results page ranking or position is, yes, you’ve guessed it, SEO.
Search engine optimisation is all about helping your pages to rank better in the SERPs organically. Helping your website to rank organically means that you aren’t paying for advertisements to get to the highest position on the search engine results pages. Instead, a strong technical, on-page and off-page SEO strategy will ensure that you reach the top of the SERPs because your website, your webpages and your content are optimised to the best of your site's ability to reach those top positions that businesses and brands so desperately crave.
How can I improve my SEO?
If you want to help improve the overall SEO of your website and help your business’s website to rank better in the search engine result pages, then why not take a look at some SEO tools, in particular, our SEO checker. Our free SEO checker will provide you with a categorical audit of your entire site, identifying the problems as well as helping you to understand why it is essential for you to implement these changes.
So why not receive your free audit today.