If you are tackling your own website’s Search Engine Optimisation (SEO), or if you are a beginner digital marketer just starting out, you probably feel a little overwhelmed by all the factors that deserve your attention when piecing together a strategic SEO campaign. During your investigations and hard work, you will undoubtedly come across mention of various elements that need your attention if you want to achieve true web page authority. It is important to understand these elements and know how to use them to the advantage of your campaign.
Have you ever heard digital marketers talking about “authority” when referencing your website or blog? Have you ever found yourself wondering what it is? Plainly put, authority is everything when it comes to SEO. Without good authority, a website or blog simply will not be ranked by search engines and that ultimately means that it will not be visible online or draw in much-needed customers. Without customers, a business is nothing. The authority of your domain or website is ultimately linked to the success of your content. Low authority scores mean low rankings – and that is bad for business. As an SEO marketer or website owner, it is your job to ensure that your website or page has good authority.
That being said, “authority” is actually a measurement of a websites’ visibility and ranking. It speaks of its success in a competitive market place online. And that is why marketers focus a great deal of their attention on it. SEO experts who focus on authority do so by applying a variety of SEO tactics, including the creation of valuable content, back linking, and other SEO processes. It is something that takes time and attention to detail.
Now that you understand what authority means in terms of content, it is also important to know that there is more than one type of authority to pay attention to. The focus of this article is on 1: Domain Authority and 2: Page Authority. It can all get a little complicated for those who are not experts in the SEO field, especially when it comes to understanding page authority vs domain authority. To make things a little easier, let’s take a closer look at the basic differences between Page Authority and Domain Authority. The information to follow can be highly useful to those interested in learning more about effective SEO tactics and boosting their online visibility and search engine rankings.
Understanding Domain Authority | What is Domain Authority?
Many beginner SEO marketers and website owners want to know what web page authority is and how it really impacts on search engine rankings. The concept is not too difficult to understand. Just keep the general description of “authority” mentioned above in mind when you consider the definition of domain authority in the SEO field. Generally speaking, domain authority is an SEO metric that is used to predict the potential or the ability of an entire website, including all pages and links, to rank well in search engine results. A domain with good authority is most likely to rank well for relevant searches.
How to Improve Domain Authority?
Now that you know what domain authority is; how can you improve it? There are several ways that you can improve your domain authority, including:
- Creating valuable content with a highly strategic internal linking setup. Spend time working on response posts (answer the questions your target audience are asking), articles, blog posts, landing pages and so on.
- Ensuring that your website is designed for mobile. Responsive websites are needed. This means that your website displays correctly on any device.
- Keeping a close eye on inbound links and removing any poor quality or bad links promptly. Dead links or poor quality links will just drag your website ranking down.
- Earning backlinks from high-quality or high-authority external sources.
- Improving your page loading speeds. This involves optimising your image and video content.
- Having an active, positive social media presence that points back to your website. By truly connecting with your target audience and directing them to your domain, you can improve domain authority.
Achieving good domain authority takes a considerable amount of time and forethought. You need to be quite strategic about how to handle the process. . It cannot be rushed and there are no tricks to use to get your authority score higher than what it is. It is important to note that while domain authority is a worthy goal to have, it takes a lot more time and effort than page authority does. This is probably one of the biggest differences between domain authority and page authority.
Let’s see how domain authority and page authority differ…
Understanding Page Authority
What is page authority? Page authority is just like domain authority, just on a much smaller scale. It is an SEO metric used to predict the potential or the ability of a single page on a website to rank well in search engines. This is usually a page that stands out – one that includes highly valuable information that will be considered relevant to Google and other search engines. The page authority scoring system ranges from 1 to 100 and is the same as the scoring system for domain authority.
How to Increase Page Authority?
Are you wondering how to increase page authority effectively? Improving page authority requires a bit more than just a few clicks here and there. There are several ways that you can improve page authority, including:
- Ensuring the page is SEO optimised.
- Methodically creating pages on your website that are designed to gain high authority.
- Ensure the page of content is relevant, detailed, and includes valuable content for the reader.
- Work on internal linking that point to and from the page in question.
- Get quality backlinks that point to your chosen page.
- Check the page regularly for bad links and ensure they are removed promptly.
- Keep updating content on your website – the content needs to be current.
Page authority vs domain authority seems much the same, doesn’t it? As you can see, you do similar things to get good page authority as you do to get domain authority. In many instances, by focusing on the one form of authority, the other form naturally improves too.
How Domain Authority and Page Authority Work Hand in Hand
It is obvious to note just how closely page authority and domain authority work together for the overall success of a website. Many SEO experts believe that domain authority and page authority go hand in hand. By boosting single page authority, you will also boost your website’s domain authority. Much the same, the process of increasing your website’s domain authority will simultaneously increase individual page authority.
That being said, many beginner SEO marketers and website owners are not sure where their focus should be. Should you focus more on domain authority or page authority? That is a tricky one to answer.
Where Should Your Focus Be; Page Authority or Domain Authority?
When confronted with page authority and domain authority, you might wonder where your attention should be. Some digital SEO experts say that because page authority is quicker to achieve than domain authority, that that is where the focus should be. Also, focusing on page authority will increase your domain authority over time too. On the other hand, SEO experts say the opposite. They say that domain authority deserves more time and attention because over the long term, it has proven to be a great investment. Instead of focusing on just one page, you will be focusing on all the pages of your website which in turn will also improve page authority.
At Dojono, we believe that both page authority and domain authority form vital technical elements of any successful SEO campaign. There should be no definite fixation on either of these areas. It is better to have a more holistic approach and focus on both. If you want your website to succeed, it is important to know what your website’s page authority and domain authority are – and it is important that you pay attention to both.
How is Authority Calculated? | How to Determine Authority Score
You might wonder how page and domain authority is calculated. There is no one thing that is used to determine the authority score of a page or domain. In fact, there are many elements that authority checkers take into account when scoring your domain or website page. Below are a few factors that are taken into consideration when calculating authority of a domain or a page:
- The overall SEO performance of your website or page.
- The overall quality and relevance of the content on your website or page. Information needs to be in-depth, helpful, and accurate. If you have a low ranking, pay attention to these areas first and foremost.
- The quality of inbound links and backlinks. Always check that links back to your website are from reliable and high quality sources.
- The links pointing to your website or page (the total number). The more high quality pages link back to your page or domain, the higher its authority score will be.
- Your social media presence and activities on social media platforms such as Facebook, LinkedIn, Twitter, and Instagram that link back to your domain or page.
How to Check Domain Authority and Page Authority
Domain and page authority is scored from 0 to 100 with most systems. The higher the domain or page authority score id, the better your page and domain authority will be. For instance, a domain that has an authority score of 90 is doing very well and is most likely to rank well in a search engine result, whereas one with a score of 10 needs work to improve on it is potential to rank well in search engine results.
Checking domain and page authority is fairly easy to do. It is earning a good authority that is the hard work. How do you check the authority of your page or domain? You can hire the services of an expert technical SEO team to assist, or you can use a domain or page authority checker. While there are paid services online offering to do this, if you want to do it yourself, there are several free page authority checker tools that you can use online. If you do a Google search for “free page authority checker” or “free domain authority checker”, you will be presented with a variety of tools that you can use.
When comparing the importance of domain authority and page authority, it is hard to say which is more important as they are equally important technical elements of a successful SEO campaign. It is important to take a holistic approach to your website’s authority and ensure that you are working on improving both page authority and domain authority simultaneously.