Creating unique content is imperative to an effective SEO campaign. If done well, it can shoot any website to the top of search engine rankings. However, if done badly, it can cause a company’s online presence to plummet to seemingly unrecoverable demise.
In a nutshell, websites that consistently produce high-quality, unique content will almost always rank higher than their competitors in the search engine results. Search engines judge and then rank pages based on how useful, relevant, and comprehensive the content is. So, if the content on your page offers something additional, that your competitors fail to mention, it is likely that your page will rank higher within the SERP. This is exactly why creating unique content is so important for SEO.
In this article we uncover what it takes to produce unique content, and highlight the benefits it can bring to your website’s SEO:
Types of unique content for websites
Your website’s search engine results largely rely on the type of content you provide. Content types include text, videos, and images. The quality of your content will determine if you rank well in a search engine result or not. Making unique content is considered one of the most important aspects of an SEO campaign.
Benefits of unique content for your blog
As already mentioned, unique content is an essential part of SEO, and offers the following benefits:
- Better rankings on search engine results.
- Your website gains a reputation for being an authority or expert in the industry.
- The more informative your website content is, the more likely consumers are to do business with you.
Unique content ideas for effective SEO and an outstanding online presence
Creating unique content for SEO can be a challenging experience, especially when it seems like every possible topic in your industry has already been covered. Creating new and unique content doesn’t mean that you have to find brand new topics. Here are a few tips:
Keep content fresh
To create something fresh and unique, focus on presenting articles that express opinions, or represent existing ideas and content with a new spin on it. Reviews, story-telling, and “how to” articles are also great strategies for creating unique content ideas. You can also find ways to regularly release statistics that are of interest to your particular industry as a way to regularly update information.
Do your keyword research
While researching keywords, you will be able to generate new topics to write about. You can also create a list of longtail keywords and search terms to weave naturally into your content. While researching keywords on Google (or other search engines) scroll down and take a look at the “people also searched for” section or related keywords at the bottom of the page. Use these search phrases and keywords for inspiration. Google Ads offers a keyword planner tool that can help with keyword research for blog posts and interest articles too.
Interesting and relevant
Research articles relevant to your industry and ensure content is of particular interest to your target audience. Type your keywords into a Google “news” search and find information and stories that are currently newsworthy in your industry to inspire and provide new ideas.
4 Aspects of high-quality unique content
If you want to know how to make unique content for SEO, you simply need to ensure that your content is appealing to visitors and able to enhance search engine rankings. This can be ensured by creating high-quality unique content that is:
1. Meaningful and comprehensive
To make this possible, ensure that there is relevance to your readers and your business. Include related topics that are of value to your readers/consumers. If your target audience is interested in the topic/subject, they will be more likely to read through the post and click on the relevant CTAs (calls to action).
2. Long-form and includes long-tail keywords and phrases
Statistics prove that long-form content is more likely to be shared on social media platforms. It is also easier to include long-tail keywords and search phrases more naturally in long-form blogs than shorter blogs. Social Media Explorer released an interesting post on Long Form Content & it’s Place in Social Media that explains this concept well.
Content should include a variety of photos, podcasts, and videos instead of just plain text. A page jam-packed with text will be daunting to the reader. High-quality content is broken up into “bite size” sections with interest added via videos and images that are eye-catching and interesting.
4. Easy to read
Content should have a simple layout that is conducive to skimming. This is where subheadings can become useful. It helps browsers to skip ahead to the sections that are the most interesting to them. Content should also be checked a number of times to ensure that it flows naturally and is free from errors.
Things to avoid when creating unique content for a website
While you are probably doing your best to follow SEO content creation best practices, there are a few things that can creep in that are bad for your SEO campaign. Below are a few things you shouldn’t do.
Don’t reproduce the content of another writer and make sure that you absolutely never plagiarize. Duplicate content can create legal issues for you, but that’s not all! It can also cause search engines to downgrade your content rankings.
Don’t slack off. Fresh and updated content must be posted regularly and consistently. If your website or blog slows down on content posts, you will lose the interest of your target audience. At a minimum, content should be posted once a week, but if you want to see steady results, aim for at least 3 posts per week.
When you consider that Google processes over 3.5 billion searches per day, you realise just how competitive the situation is for marketers in all industries. To compete with the leaders in your industry, ensure that your content is strategically planned, relevant, and 100% unique – this is the only way to stand out from the crowd (and Google will reward you for that).