“Content is king” is not a new concept and when it comes to creating a campaign for SEO for blogs in 2019, a lot of questions arise regarding the ideal blog post length for 2019, and going forward. The simple matter of the fact is that SEO is always changing and with the advances in technology each year, it’s important to keep up with the changes and make sure that your blogging efforts are not wasted. Your content should be helping your business reap real rewards.
Blog post length best practices 2019
Your SEO blog content should be designed in such a way that it provides helpful content to visitors who are searching for an answer to their questions. As such, it is important to ensure that your blog post length best practices for 2019 cater to as many of your consumers as possible. The right content will drive targeted traffic to your website and convert potential leads into loyal, paying customers.
What is a good blog post length?
The question begs to be answered; what is a good blog post length? In the past, industry professionals might have told you that the recommended length of blogs for SEO was somewhere between 300 and 500 words. These are relatively short blog posts that were believed to have an impact, but things have changed, including Google’s search algorithms. Nowadays, the average post needs to be considerably longer and must include both SEO and SEM strategy.
As Google’s algorithms change, so do the requirements of blog posts. An interesting post on Google’s latest algorithm changes can be seen here.
If a blog post should be longer than 500 words, what is the actual limit? How long is the average high-ranking article online and what are the factors or key elements that make that article so successful?
First and foremost, it is important to note that high-end search engines such as Google, MSN, and Bing tend to rank longer articles higher. However, you cannot post a low-quality blog with high word count and expect it to rank well in a search result. Google algorithms dictate that only high-quality and long-form content will rank in the top 10 results. These algorithms are in place to ensure that searchers only encounter content that offers helpful information that is of use to the target audience. If your blog post is aimed at simply selling products and services, then it won’t rank quite as well as an informative “how to” article or an interesting high-quality listicle.
An interesting article released by Business 2 Community states that today, the average top 10 ranked Google post length is around 1,285 words. The concept is that the longer the content, the more likely it is to be thorough and of use to the target audience. Of course, there needs to be a limit on length so as not to lose the interest of the reader.
The statistics however tell an interesting story. For starters, BuzzSumo released stats that show content of between 3,000 and 10,000 words are shared the most on social media platforms. Most of the Google search results on the front page are posts of approximately 1,800 words. That doesn’t mean that posts have to be 1,800 words to have an impact though.
The general rule of thumb is that articles over 1,000 words are typically shared more and have better chance of ranking in search engine results than shorter pieces. If you really want to secure your spot in a search engine result, aim for content with a 2,500-word count which provides sufficient opportunities for obtaining natural back-links, long-tail keywords and search phrases, and in-depth information that is truly useful to the reader.
But wait, there’s a twist!
Longer content doesn’t automatically result in a good search engine ranking. Research has uncovered that long-form content in general does better in search engine results, but it’s not just the post length (word count) that ensures that. There are a number of elements that make content successful. Some of these elements include the following:
- Word count
- Keyword strategy
- Writing style (it must be appealing to the reader)
- Formatting (headings, sub-headings, paragraph lengths)
- Through research and accuracy of the content
- Effective call to action
This means that marketers and website owners need to learn the art of creating long-form content with strategic keyword use. They also need to find ways to add depth to content so that longer posts aren’t compromised in terms of quality.
What are the benefits of longer SEO word count in 2019?
Simply tallying up a bigger word count doesn’t specifically make one article better than another, but there are a few benefits that long blog posts have over shorter posts. And these include:
- Google’s latest “Panda” algorithm is designed to detect and rank content that high-quality in-depth value. This means that content that is deemed low-quality will be downgraded. Longer articles/posts are considered more in-depth than short pieces.
- Search engines such as Google rank pages with natural backlinks higher. Longer posts provide more opportunity for backlinks that are truly natural.
- Long-tail keyword variations are known to target more customers. Long-form content provides more scope for the use of long-tail keywords and phrases.
- Research has proven that longer, more detailed articles are shared and reposted more on social media. Shares and reposts mean added exposure for your content.
- Long-form posts help to build credibility and set your brand as an ‘expert’ in the industry.
What should be the length of an effective blog post?
With all of this information and the statistics, you might think that you need to start creating long-form content and forget about writing and promoting shorter pieces. The problem with this is that shorter blogs and content posts still provide value to your business and online presence. There’s no hard and fast rule about how long your posts should be. It’s important to have a strategic campaign that includes the use of both long and short posts. You should be creating each piece according to what you need it to do.
Short blog posts are good and highly effective in the following scenarios:
- You wish to introduce a product or service or provide a bit of entertainment.
- You wish to post on social media (concise, catchy posts are often best on social platforms).
- You wish to create content for readers with minimal time making use of mobile devices (many consumers on the move don’t always have time to read lengthy posts).
Tips for creating long-form content
When trying to create the ideal blog post length for 2019 marketing campaigns, consider the following tips:
- Research the topic prior to writing.
- Make use of the “people also asked” features in a search result so that you can try include a number of different angles in your piece. This helps to add depth to content.
- Create a layout that allows for skimming. A chunk of text without breaks and subheadings will feel daunting to a reader and could potentially scare them off of reading your content in its entirety.
- Link to sources and resources that are considered high-quality and respected in the industry.
- Hire professional copywriters and SEO content creators to ensure that your content is primed for success.
The ideal length of a blog post greatly depends on the purpose of the article and where you intend to publish it. It’s an undisputed fact that putting time and effort into creating long-form posts that are genuinely interesting and well-researched will place your content ahead of the competition.