If you're hoping to take your content to the next level, then you may what to consider optimising your content with LSI keywords as using LSI can be extremely advantageous when trying to improve your on-page SEO strategy. The only problem is, is that you have to know how to conduct your research in the right way in order for you to reap the best benefits that are to be had from this strategy.
So, whether you’re interested in implementing an LSI keywords to boost your content and achieve higher rankings in search engines. Or whether you’re on the fence about whether these types of keywords have any actual SEO benefit, in this article, you’ll find out what these keywords are, how they can impact the search engine optimisation of your webpage and how to find your LSI keywords.
What are LSI Keywords?
Latent Semantic Indexing Keywords, or as they are more commonly known as LSI Keywords, are words and terms which are used to supplement keyword targeted content, that are related to the subject matter of your keywords.
For instance, an example of an LSI keyword would be, if we were to target the keyword ‘blue scarf’ with a piece of content, we would add LSI keywords such as: ‘wraps and shawls’, ‘scarf outfit ideas’ or ‘men’s knit scarf’.
LSI keywords help search engines to determine and categorise your content, this is because keywords alone can quite often be a branch term for many different types of content. If you take our previous example of ‘blue scarf’ and write a piece of content such as a product page on that keyword alone, then search engines may not know which category to place your content in.
However, if you add the LSI keyword ‘scarfs for men’, ‘mens knit scarf’, ‘buy mens scarfs’ and ‘blue scarf men’, then Google will recognise that your content is a product page selling blue knit scarfs for men and will, therefore, know what category to place your content in.
How Can LSI Keywords Affect Your SEO?
LSI keywords can help to show search engines such as Google how relevant your content is for the keywords in you are targeting and wanting to rank for. For instance, if you create an all you need to know guide about ‘Taps’ then you may add the LSI keywords ‘sink’, ‘plumbing’, ‘water’, ‘pipes’ and ‘plugs’, etc. to prove to search engines that your content is the most relevant to the search term; as it provides the user with the most information on the subject that they’re looking for.
Essentially, search engines want to know that the pages that rank the highest in the search page results are the pages that provide their users with the most relevant content for what they’re looking for. And if you can’t provide the user with all the relevant information that they are looking for, then Google is unlikely to rank you in a high position for your targeted keyword.
How Do I Find My LSI Keywords?
Now that you’ve got a better understanding of what latent semantic indexing keywords are, why they’re important and how they can affect your SEO, your next question you may be asking is probably, ‘how you find them’?
If you know anything about SEO, then you’ll understand that SEO strategies are constantly shifting concerning keeping up with search engine’s algorithms. Therefore, to keep you up to date with all of the best SEO strategies for finding your LSI keywords, we’ve comprised this list specifically for finding your ideal LSI keywords for your content in 2019.
1. Look at Related Searches on Google
When conducting your research for your LSI keywords, a great place to start is by taking a look at the related searches on Google. The best way to do this is to go onto Google in an incognito browser and type in your target keyword for the piece of material you’re writing. The next step after that is to scroll down to the bottom of the page where you’ll find a section titled: ‘Searches related to [Your target keyword]’. This will produce related words and phrases which are associated with or commonly searched for in addition to the search term that you put into Google.
2. Remember it’s Not Just About Synonyms
When it comes to looking for your LSI keywords, many content creators fall for the common mistake of thinking that you should only focus on synonyms of your chosen keyword, for example, if you choose the term: ‘car’, you may think that you need to supplement your content with synonyms such as ‘vehicle’, ‘automobile’ or ‘motor’.
Now, while that can help to ensure that you add variety to your content and don’t over optimise your work for your chosen keyword, this isn’t the best approach for your latent semantic keywords.
Instead, you want to remember that you are also looking for words and phrases which are closely related to your keywords, which will help you to provide users with all the information they need as well as helping to provide search engines with more information on what your content is about.
3. Take a Look at Your Competitors
If you want to achieve the top results of the SERPs with your page, then another good place to look for your keywords is in the SERPs themselves. By taking a look at the results pages of your chosen keywords, you’ll be able to see how your competitors have reached a high position with their content.
What you want to be looking for are words and terms that repeatedly appear in the content, meta titles and descriptions of at least your top 3 competitors.
4. Use Google Keyword Planner
Google’s Keyword Planner is quite a diverse SEO tool which can help avid SEO-ers improve their SEO strategy in a manner of different ways, but for the time being, we’ll look at how it can help you find your LSI keywords.
All you have to do is visit Google Ads and select their keyword planner from the menu bar, input your targeted keyword and you’ll find suggestions of hundreds and in some cases even thousands of keyword ideas for advertisers as well as common search terms and phrases related to your keyword.
5. Try Answer the Public
Another great tool you can use to find great LSI keywords is AnswerThePublic.com. Asides from helping you come up with an abundance of ideas for your content, if you take a look at the ‘Related’ tab when you type in your keyword, you’ll find related searches to the keyword you’re trying to rank for, for you to add to your content.
6. Consider User Intent
When trying to come up with ideas for your LSI keywords, it can help to put yourself into the shoes of the user and focus more on the user intent behind the keyword that you are trying to rank for. Think carefully about the search term and ask yourself what you personally be looking for if you were typing in that search term into google.
Once you have thought about what information you would be looking for with that search term, you can then start to think about what information you will need to include, as well as anything related that you choose to add to your content with which would be helpful and beneficial to the user.
7. Try LSI Graph
One of the easiest ways to come up with LSI keywords is to use a generator that does all the hard work for you, such as LSI graph.
All you have to do is type in your target keyword or keywords into the search bar, and you’ll be given hundreds of LSI keywords within just a manner of seconds.
What do I do with my LSI Keywords?
Once you have been through the previous methods to find yourself your LSI keywords, your next step is to implement them into your content. The best way for you to do this is for you to include them in your content, ensuring that the material flows and reads naturally.
Content that has been stuffed with both your LSI and target keywords or that has had keywords added to the material after it has been written won’t read as naturally or have good readability; therefore, it’s essential to ensure that you consider both your LSI and target keywords when writing your content.