If you've been looking into your off-page SEO, then we're sure that you've probably come across the term 'Domain Authority'. Unless you're already familiar with the phrase and search engine optimisation terms, then you might be wondering what it means, why it's so important and how you can find your domain authority. In this article, we'll explain in-depth, everything you need to know about domain authority.
What is domain authority?
Domain authority is a metric created by the search engine optimisation software company Moz as a way to determine how well your website is likely to perform in the search engine results pages.
What does domain authority mean?
Domain authority provides websites with a score from between 1 to 100 depending on how likely or unlikely it is to rank in a high position in the SERPs.
Your domain authority is based on 40 signals which Moz can collect data from your website for, such as how many links are pointing to your website from external sources on the internet.
What is good domain authority?
You might be wondering what a good domain authority score is, well, there are many different factors which can affect your domain authority, such as the age of your website and the types of links you have pointing to your domain.
Generally, you’ll find that newer sites will start out with a domain ranking of 1, which will slowly increase as they implement search optimisation techniques on their website which will boost the signals. Older sites will tend to have higher domain authorities because of the amount of time that they’ve had to acquire links and implement an SEO strategy.
So as a general guide, you can expect that an average domain authority would be from 40 to 50, a proper domain authority for a site depending on age would be in the region of 50 to 60, and anything from 60 upwards is considered to be an excellent score.
How do I improve my domain authority?
There are several different signals that Moz monitors to provide you with your domain authority score. If you’re looking to improve your domain authority, then you should be willing to invest time and effort into developing it, the same you would like an SEO strategy, as your domain authority won’t go up overnight, you’ll have to improve your domain authority over time.
Here are a few ways that you can give your domain authority a well-needed boost:
1. Make sure your content is optimised
The same way that you would optimise your page for search engine optimisation purposes is the same way you would optimise your pages in order to improve your domain authority. You can optimise your pages by using your target keyword or keywords and variations of those keywords.
The elements on your page that you will need to optimise will include:
- Meta title
- Meta descriptions
- Headings and subheadings
- Alt text
And you should begin to see some improvement in your domain authority over time.
2. Remove toxic links to your website
Unfortunately, not all links to your site are equal, some are more valuable than others, and some can actually be detrimental to the overall health and the domain authority of your website. These links that affect your site negatively are what are called ‘toxic’ or harmful links.
Ideally, you want to be able to identify these malicious links to your site and remove them, either by emailing the administrator of the website and asking for the link to your site to be removed. Or by using the Google Disavow Tool, which will significantly improve the authority of your website.
3. Improve your internal linking structure
Internal links help to improve not only the structure of your website but also help provide the user with a better experience of your website. A lot of people overlook the importance of internal links when it comes to domain authority because they believe that it’s more beneficial to have external links pointing to your website, but this strictly isn’t true. Ensure you have a robust internal linking structure to ensure you improve your domain authority.
4. Create great content
Another great way to improve your domain ranking is to ensure that you provide your users with excellent content and there are multiple benefits to be had from doing this.
By creating great content not only will you find that sites are more likely to link to your website, providing you with valuable natural links to your content.
As well as this, you’ll also find that creating great content will boost your domain authority and help your content to become more authoritative.
5. Make sure that you don’t have any subdomains
The problem is with subdomains is that some search engine crawlers index pages on subdomains separately to the pages on the root domain, as they believe the root domain and the subdomain to be two separate websites.
However, if you want to ensure that search engines and Moz recognises your subdomain pages and your root domain pages to be from the same domain, then it’s a good idea to get rid of your subdomain and move all of your pages to your root domain.
What’s the difference between page authority vs domain authority?
The main difference between page authority and domain authority is that, although domain authority is concerned with the authoritativeness of your site as a whole, page authority is concerned with the influence of the individual pages.
How do I find my domain authority score?
An excellent way for you to find your domain authority is to use a domain authority checker such as Moz’s Link Explorer or Moz’s SEO toolbar. Alternatively, you can also take a look at our free SEO audit tool and SEO checker, which can provide you with an extensive audit of your website, which will identify any areas with room for improvement.
If you’d like to receive your free SEO audit today and receive your domain authority score, then why not try our SEO Checker.