Whether you are new or old to the rigmarole of SEO and online marketing, you have probably heard a lot of industry jargon thrown about when looking into SEO processes. Two particular phrases you might have (or definitely have) heard of, include “link building” and “link earning”. To those who aren’t experts in the field, this might seem like the very same thing, but they are not! Our objective is to help you better understand the difference between link building and link earning and also provide you with a few tips on how to make the best option work for you and your SEO campaign.
What is link building vs link earning? While the two seem very similar, there are differences. Link building is the process of increasing the quality and the number of inbound links to a website. Link earning is the process of adding so much real value to content that other online authorities actually want to (and essentially do) link to the website or post.
Some might say that SEO is an art and we believe that link earning is a crucial tool in helping you create an SEO masterpiece. The first step to creating an SEO campaign that uses links to its advantage is understanding the real difference between link building and link earning.
The Crucial Differences Between Link Building & Link Earning
Let’s get one thing straight; link building and link earning strategies essentially have the same objective. They both aim to earn more exposure for a website or content post online. The bottom line: more paying customers and a better public image. If you are hoping to establish yourself as an industry expert online, link building and link earning can both form part of an effective strategy. Link building used to be an effective SEO strategy in the past but nowadays, it has a number of negative elements attached. The crucial difference between the two processes is that with high quality inks for SEO, you are linking to other informative content that your customers will find helpful and valuable, whereas with link earning, your content is of such a high quality that those industry experts will be wanting to link to you. And when they do, your SEO campaign will soar, leaving you to reap the rewards.
Link Building Definition
Link building is the process of getting other websites that have a good ranking to link back to your website or content. In the past it was an essential part of SEO and some online marketers still make use of this strategy. Knowing how to build high quality back links doesn’t come easily and too many marketers resort to spammy methods. Google deems websites with quality backlinks worthy of being ranked first in search results. Being associated with popular and high-ranking websites will do wonders for your SEO campaign. Unfortunately, link building strategies of today can appear spammy and actually put your website on the back foot.
Link Earning Definition
Link earning doesn’t involve buying links/mentions, begging industry pros to link back to you or creating spans of spammy content with links back to your own website. Link earning is more content-focused. The idea is to create high-quality content and share it on various social media platforms. Of course, the content should be search engine optimised. The better the content, the more likely it is that quality websites and influencers will link back to it. And that is the main prize and objective.
The Key Differences Between Link Building and Link Earning
|Link Building||Link Earning|
|* Requires brainstorming fresh, new and interesting content ideas.||* Involves submitting website links to online directories and article sites.|
|* Quality content is shared on social media platforms.||* Links, posts/publications, comments and shares are paid for.|
|* Generates natural backlinks and genuine shares and reposts on social media.||* May result in low-quality links and be viewed negatively by Google – therefore being ranked well is harder.|
Link Building vs Link Earning: Which Is More Important?
The above table already makes it quite obvious which is more important. While link building can add value to a campaign, a great deal has changed since it was the best option available. Today, link earning provides an online SEO campaign with much more value.
3 Reasons why link earning is more important
1. More Visitors to Your Site
When your content is linked to by a reliable and respectable source, you will receive direct traffic to your website. If the reader respects the opinion of the industry expert who links back to your content, your site will receive more visitors and exposure.
2. Search Engines Place Value on Links
Search engines view links to your website and content as confirmation that your content is worth ranking. This is especially the case if your content is repeatedly linked back to by other high-ranking websites. The more high-profile websites link back to you and your content, the more likely you are to rank well in search engine results.
3. Enhance Your Brand Image
When you set out to work on a link earning campaign, you will find that a lot more work goes into creating quality content that is interesting, informative and of a high quality. If all the content associated with your brand is exceptional, soon it will be considered a leader (or expert) in your industry.
A few more benefits of choosing link earning over link building:
• It’s more organic than link building. Browsers often don’t respond well to content that seems spammy, which is sometimes the case when it comes to link building. • Link earning will cost you less as you won’t be buying links and mentions. • More genuinely helpful content means more shares, which in turn means more exposure.
With link earning you can create a reputation for your brand that is of a high-quality. Drive traffic to your website because consumers value your content and you will soon reap the rewards of a loyal client base that is actually interested in what you have to say. If you don’t know where to start, hiring an SEO services agency to assist you is a step in the right direction.