You have probably head of social mentions, but what are they really good for and can they be used to boost your business’ online reputation? We take a look at how important social mentions really are and delve into a few top tips for tracking, monitoring, and putting your social media presence (and mentions) to good use.
Social mentions are the online version of name-dropping. Every time a social media user mentions your brand name or business website, that’s a social mention you can use to gain more insight into your target audience. Monitoring & tracking social mentions uncovers what consumers are saying (and feeling) about your company – both good and bad.
Why is Social Mentions Monitoring Important?
If you want to ensure that your social media marketing campaign is truly performing, you need to be doing it just right. The only way to ensure that you are catering to the needs and desires of your customers (that would constitute “doing things just right”), you need to know what your audience is saying about you and your industry in general. Knowledge is power! Use the knowledge of your brand mentions on social media to make it the best brand and business in your market/industry. Of course, you can’t simply surmise what is being said. In order to have a complete overview of how the public perceives your company, you need to collect data, analyse it, and put your new-found insights to work by creating better campaigns, products, and approaches.
What are the Best Tools for the Most Effective Social Mention Tracking?
Do you know how to track brand mentions on social media? It’s not as hard as you think and it doesn’t have to cost you a cent! If you are looking for a good social media mentions tool, Hootsuite is a good option to go with. This is considered one of the best free tools for social media listening. It’s designed to gather data from more than just one social media platform. In fact, it monitors Facebook, Twitter, Instagram, LinkedIn, WordPress, and Google+. If you are part of a marketing team handling one account, you can use this social media mentions tracking tool quite effectively. It allows for private messaging and task delegation. Other good social mentions tracking tools include:
- If This Then That
- Brandwatch Analytics
Social Media Tracking/Monitoring is Good for
Brand building By being aware of what your target audience is saying about your brand, you can better cater to the needs of your consumers. Whether the online mentions are good or bad, simply acknowledging them and tending to the matter can go a long way towards building a brand that the general public trust and respect.
Avoiding a reputation disaster When something goes wrong and a customer is disgruntled, social media mentions can cause a brand downfall. Reputations are easily broken if it appears as if a customer’s complaint is overlooked or ignored. It’s important to respond to every negative social media mention politely and with a pro-active, problem-solving approach.
Enhancing customer care Sometimes customers will mention your products and brand when asking questions or looking for more information from the communication. You can really boost how the public perceive your level of customer care by personally responding to these mentions with helpful information, advice, and links to interesting content.
Identifying brand ambassadors It’s good to know who your loyal customers are. There will be consumers who love your brand and product. When they sing your praises, it’s a great advertisement if you give them some recognition and thank them genuinely for their support. Surround your brand with brand ambassadors and keep them happy – it’s good for your brand!
Keeping track of how the public perceives your competitors It might seem a little sneaky, but you need to keep a close eye on your competitor’s social mentions too. By monitoring your competitor’s social mentions, you can have a better understanding of where and how they are failing the target audience. This will provide you with the opportunity to ensure that you pick up the slack and earn yourself a bigger piece of the market share. If your competitors can’t keep their clients happy, perhaps you can!
Understanding your target audience better By monitoring and tracking social mentions, you can learn more about what your customers want and are looking for. The more you know, the better you can serve. Social mentions tracking will help you to boost concepts and products that are working and focus on key areas of your business that seem to be letting your consumers down.
Do Social Mentions Affect SEO?
While social mentions aren’t the deciding factor in how your content ranks in a search engine result, it can certainly have an impact on the result. The more social mentions your business has, the more it is shared and commented on. That means more visibility, and search engines such as Google consider this a good thing. The content being mentioned is considered helpful to browsers and one of Google’s top priorities is to ensure that the user has a good experience and access to helpful, meaningful content.
Gone are the days where brands released spans of advertising content in hopes of bombarding customers into supporting them. Today, this type of advertising would do more damage than good to an online marketing campaign. The digital age is upon us and with social media forming such a large part of a company’s online marketing strategy, there is a definite call for more personalised dialogue between both parties. The more you communicate with your target audience, the more attentive your business brand will be perceived to be.
Business owners or their hired SEO services agencies need to be hosting engaging conversations with customers and using those public conversations to build a more respectable brand. Social mentions tracking is therefore vital to the process. If you merely exist on social media without taking advantage of social mentions tracking opportunities, your brand won’t remain competitive for long. Ready to take your social media marketing to the next level? Get in touch with us for more advice and guidance today.