Guest blogging and posting has multiple benefits to suit your SEO strategy, whatever it is. Whether you’re looking to gain more domain authority or become a more credible source of information by publishing your content on multiple websites, there are benefits to be had by all.
In this definitive guide to guest posting on blogs and how to find the best guest posting opportunities, you’ll find all you’ll need to know about:
- Why you should create guest posts
- How to find guest posting websites
- How to create guest posts
- How to get sites to publish your content
- Why you should consider being open to blog posts on your website
The Benefits of Guest Blogging
Whether you’re just trying a new strategy or whether you’ve been thinking about creating guest posts for another site for quite some time now, there are many different reasons why someone might want to create guest blog posts.
Gain more traffic and attention to your own website
Guest posts can help you to attract a completely different audience to your website than people who are looking through the SERPs at your search result, especially if the website that you’re writing for is closely related to the content or the niche of your site.
Attract high authority links to your own website
Another reason why you might want to guest post on other sites is if you are looking to boost your domain authority by getting some links from some high authority pages yourself. This is slightly trickier to do that just getting guest blogging opportunities from just any site, but ultimately it is worth the hard work.
Become recognised as an authority on a subject
Search engines such as Google, reward sites that have content written by experts on the topic, this is especially true when it comes to E-A-T (Expertise, Authority, Trustworthiness) pages. A good way for you to prove your authority is by being recognised as talking about your subject across the web, and guest posting is the perfect opportunity for you to do this.
How to find opportunities
If you’re new to guest posting, then you’ll probably want to know how to identify the best blog posting opportunities and here are just a few ways you can do that.
Look at your competitors' backlinks
If you’re looking for good blog posting opportunities, then somewhere, where you might want to start looking, is at your competitors' backlinks. Although all of their backlinks won’t be from guest posting, this is still a great way for you to identify any potential opportunities for you to get a guest post. As, if your competitors were able to get an opportunity to write with them, then there’s a good chance that there will be a blog that is related to the content on your website and that they’ll publish your post also.
Google is an excellent way to find most things that are on the web and guest posting opportunities are no different.
All you have to do is type in:
[your keyword] + “guest post”
[your keyword] + “guest posting”
[your keyword] + “guest post submissions”
Moreover, you’ll find guest blog post opportunities related to your subject matter.
Using Social Media
Social media is another excellent way to find guest posting opportunities. Similar to how you would search on Google or other search engines, you can search across social media, for instance:
[your keyword] guest post
[your keyword] guest posts
Networking at events
Going to specialist events where you network with other bloggers or people who are in your industry is another great way not only to gain contacts but to find guest posting opportunities. Once you’ve established a rapport with your contacts guest posting opportunities are sure to crop up.
Using articles that tell you what websites accept blog posts
If you’ve been searching the web for information regarding guest posting before visiting this page, then we’re sure that you’ve come up against quite a few examples of this type of article, for instance:
500+ Websites that Accept Guest Posts
This can be a great way to find blogs that accept guest posts; however, it may not be the best tactic for you if your website or blog is niche.
As well as this, you should ensure that these blogs and websites aren’t PBNs and you should steer clear of any guest posting websites that wish to publish your content for a fee.
Reaching out to influencers
Whatever industry you work in, you’ll always find that there are at least one or two quite prolific influencers with influential blogs that you’re aware of. If you feel that you’ve got a great pitch or idea that you think would interest an influencer then why not reach out to them?
If an influencer helps you with a guest post or an idea, then this is a sure way to find yourself with a mass of traffic overnight; although, it is worth mentioning that you must be willing to share your ideas and it will have to be a good enough idea to get you noticed in the first place.
How to secure these opportunities
Once you’ve managed to identify your opportunity, your next step is to ensure that you obtain it. Now, sending out a mass email to a bunch of websites that you’re hoping to provide a guest post for won’t be enough to get you that post you want to achieve. That’s why we’ve comprised a few tips for how you can get yourself the guest opportunity that you want.
Make sure your content is related to the subject/theme of the website
It doesn’t matter how great your content is or how high their domain authority is, your content is unlikely to be published unless your post is directly related to the website you are creating the blog post for. For instance, there’s no point in you creating a page titled: ‘5 Tips for Eating Healthy for Weight Loss’ for a website that promotes children’s toys.
Research what types of articles perform better on the site you wish to write for
When looking at the blog or website that you’re creating content for, you want to get a good understanding of the tone and audience that you’ll be writing for, so it’s best practice to read some of the content that’s already on the site beforehand. Look at what pages have performed the best, which have the most comments or interactions, look at what’s had the most shares on social media, etc. You won’t want to emulate this post completely, as you’ll already have your own ideas about what content you’re going to produce, but it may help your post to be more successful if you think about what tone and format are more likely to perform better on the site with the users.
Read the guidelines before you write anything
This is very important. Read the guidelines before you create the content! Although it may seem more manageable for you to create a post and then send it to guest posting sites to see whether or not they’ll publish it, it’s a lot better to write your content once you’ve read the guest blogging guidelines. This is because many websites have their own guidelines on what the word count must be, what you should include and what you shouldn’t include, as well as what tone of voice it should be in. That way you’ll be able to write the content accordingly with the guidelines, ensuring it is more likely to be featured.
Send a personalised email to the editor of the website
Instead of sending a mass email, which can often seem spam-like and impersonal, you should ensure that you write a personal email to every website that you wish to feature on. This is bound to get you noticed by the administrator or editor of the site as opposed to finding yourself in the spam folder, so a guest blogging email template isn’t always the best way to go.
You should ensure that you include the following in your email:
- Name of person you are addressing (if known)
- Introduce yourself
- Acknowledge their interest/knowledge of the subject
- Pitch your idea
- Say why you think this is of interest to their readers
- Sign off
How to create a guest post
Whether you’ve already received the go-ahead from the website you wish to post your content with, or whether you’re creating your article beforehand, you’ll need to know how to get your post published. As even once the site has given you the go-ahead to write the article for them, there’s still no guarantee that they’ll publish it, that’s why you need to ensure that the content is enthralling and engaging.
Keep the guidelines in mind
We spoke about this earlier, but if you haven’t already read the website’s guidelines for you to submit a guest post and how to get them published on the site, then you may want to go back and give them a quick read before you go ahead and start writing.
Keep the theme of the idea in mind
If you’re writing about personal finance for a student blog, then it’s crucial that you keep this in mind when writing your content. You’ll want to ensure that the tone of voice, subject matter, references all reflect whom you’re writing for. For instance, there’s not much point in you talking about first-time buyer ISA’s with students.
Make it compelling and interesting
If you’re creating an idea that’s been seen on every guest posting site you’ve seen, then you may want to think twice about either coming up with a better idea of your content. Or even how you can make your content more interesting by sticking to your original idea but opting to be a little bit more niche to make your content stand out above the rest.
The whole idea of you creating content for blog posts is to entice a new audience to read your content and visit your website, that’s why it’s essential for it to be compelling to ensure that you capture user’s interest.
What to include in the content
For best guest posting practices to ensure that you get the most benefit out of your guest post, you should strive to put the following in your guest posts (as long as they adhere to guidelines):
- Images, preferably your own: try to include some personal photos of you or what your content is related to.
- Links, if allowed: include links to relevant sources, whether this is on your website or high authority pages.
- Call to action: if you want users to visit your website to look at the services or products that you offer or to follow you on your social media accounts then don’t forget to include a call to action.
- Your social media accounts: increasing your social media presence is an excellent way of ensuring that the content you post reaches a broader audience, so don’t forget to include links to your social media accounts so users can follow you.
- Author biography: if you’re trying to boost your authority then author biographies are a great way of doing that, whether it on your site or on a guest post you’ve written. You’ll want to include a bit about yourself and a link to your personal social media accounts or website.
What to do once your content has been published
You may think that once your content has been created, you’ve done all that there is left to do, but you’d be wrong. There are still things you can do even after your content has been published which will ensure that you and your content are held in high regard.
Keep up to date with your comments
If the website that you’re writing for allows comments, then it’s a good idea to keep up to date with any comments or questions that appear so that you can answer them. Comments are likely to appear shortly after the content has been published on the website and will then die down as the post ages, however, it always looks good to users if you follow up with users.
Check the links
Whether they’re internal or external links, it’s important that any links on your post aren’t broken. It’s quite common for blog posts that have been live for a while to contain broken links as pages and resources are removed or redirected; however, it doesn’t look good. If you spot a broken link on one of the pages that you’ve published, ensure that you get in contact with the website admin if any links are broken.
Track your success
Use websites and tools such as Google Analytics to check the traffic and referrals coming from where your guest post content is published. Once you’ve published your guest posts from multiple different websites, you’ll then be able to see what sites your posts were more successful on and what type of posts had more success.
Attracting guest bloggers for your website
Guest blogging shouldn’t just be a one-way thing; if you’ve got a blog, then you too could also benefit from having someone write a few blog posts for you as well. Attracting bloggers to your website to make submissions is pretty easy, all you have to do is create a ‘Write for Us’ page on your website detailing your content guide or advertise on your social media that you are accepting guest post submissions.
Here are just a few reasons why you should consider allowing guest posts on your website.
Why you might want guest bloggers for your website
- It can help things be a lot less one-sided
- It can help drive traffic and attention to your site
- Helps you to maintain your content
- Gives the audience a different perspective
Whatever reasons you are considering guest posting for, ensure you follow our tips and tricks for creating spectacular content for your guest posts, which are sure to see your work published and help to drive traffic and authority to your website! Happy guest posting!