Anyone who knows anything about SEO will know and understand the benefits of having links and referring domains of high authority pointing to your website. As not only will this, in turn, boost your domain authority, but it also has the potential to improve the indexability of your website and but will also help new and broader audiences to find your business’s website.
Just one great way to get all these benefits and many more SEO benefits is to submit your website to a directory. If you’re interested in finding out how you could improve the visibility of your business online, improve your backlink profile and your site’s authority, then you may be interested in staying on this page to find out more.
What is a directory submission?
Directory submissions in SEO terms is the practice of submitting your website and the details of your website or business onto a directory submissions website under a related category, to improve your backlink profile.
The truth of the matter really is, is that directory submissions are in no way a new SEO tactic, instead directory submissions have been a fundamental part of SEO strategies since SEO first began all the way back in the late 1990s (yes, it really was that long ago!)
Nevertheless, although many SEOers have discredited the use of directory submissions websites and links in the past couple of years, they still prove to be effective and popular more than ever, if done correctly that is.
Why is directory submission important in SEO?
Directory submissions, as we have already previously mentioned, are a fundamental part of off page optimisation, which in turn affects how your page ranks for keywords in the search engine results pages.
These directories provide both increased traffic to your website from users who are looking for businesses and websites in your chosen industry. As well as providing your site with high quality no follow links, when used correctly will boost your website’s authority.
In theory, the more high-quality links you have pointing to your website, the higher your authority will be and the easier it will be for you to outrank the competition.
What directories should I submit my business to?
Before you go off and submit your website to several different directories, there are some that are a lot more beneficial for you to have than others and it’s essential for you to understand this, so you don’t end up acquiring any potentially malicious links to your site.
Therefore, you should stick to submitting your website to the following types of directories:
- Local directories
- Paid or approved directories
- Industry-specific directories
- Blog directories
What is a local directory submission?
A local directory, as the name suggests, is an online directory containing local businesses, tradesmen and services that are available in the surrounding areas. If you’ve got a company that supplies goods and services to your local area, then you would highly benefit from making a submission to this type on an online directory.
What are paid or approved directory?
Paid and/or approved directories are online directories in which you must pay to be featured in the catalogue of websites, or you must first go through a screening process, and your submission must be approved to be featured on the site.
Generally, these websites are of higher quality and link value than other submission entries. And while it may take a longer time to create your submission entry and to be featured on the site, you will find that they are more beneficial.
What is an industry-specific directory?
An industry-specific industry submission directory is a directory which is specifically related to your industry. For instance, if your website is primarily focused on selling women’s high-end clothing, then you may want to consider making a submission to a directory that specialises in women’s or high-end apparel.
What is a blog directory submission?
Directory submissions aren’t just limited to websites that provide goods and services, you can also find directories that are specifically designed to advertise blogs on various different subject matters, from fashion to family to travel.
If you’ve got a blog which you feel would pique the interest of people within your industry, then you could benefit from making a submission to a blog directory.
What directories should I stay away from?
- Reciprocal submission directories – these are websites that ask for a link, advert or banner from you to their site in exchange for featuring you on their directory. Reciprocal links can sometimes be seen as link building techniques and can, therefore, have the ability to land your site with a penalty.
- Directories not related to your industry – these are websites which may have a high domain authority but which aren’t relevant to your industry. Links from sites which aren’t directly related to your website or even in the same language can also land you with a penalty or a toxic link.
- Penalised directories – these are websites which may have been using black hat SEO or dubious strategies such as buying links in an attempt to boost their website’s performance. Links from sites that have penalties will be toxic links, and therefore be harmful to your site.
Benefits of directory submission in SEO
- Increase backlinks to your website
- Increase referring domains to your site
- Improve your domain authority
- Improves your pages indexability
How do I submit my website to a directory?
Once you have found a directory website which you feel would be suitable for your website or blog, your next step is to make a submission and here’s how:
Step 1: Take a look at the website
First, you’ll have to get a feel for the site and ask yourself whether your website would be a good fit for the directory and whether you’d be able to emulate the tone used in different submissions across the site.
Step 2: Find the perfect category
Then take a look at the different groups on the site and try to match your website to the closest category that relates to your industry. The better you match your website to the category, the more likely you’ll be to get visitors to your site that are precisely your intended audience looking for the goods, services or information that you provide.
Step 3: Fill in your details
Your next step will be to fill out all the relevant information you can about your website, which will most likely include your company name, registered address, URL and a brief description, which should differ from specifications that you’ve posted on other submission sites.
Step 4: Submit your submission
Once you’ve filled in all the details that the site has asked you to provide, the last step is to submit.
Depending on whether or not the directory you made the submission to needs to be approved before it goes live, you may have to wait for your submission or it may happen straight away.
Whether your business or website is aimed at local or worldwide customers, is a small or large company, every business can reap the benefits of directory submissions and see their SEO scores soar.