It is no longer a secret! High quality backlinks are a powerful way to boost SEO and drive new business to your website. Below we cover just how important high-quality backlinks are to your 2019 online marketing campaign. We also cover 7 clever tips for getting high quality backlinks that drive your online success.
High quality backlinks are imperative to better search engine rankings. When other high-quality websites link back to your website, it indicates to search engines that your content is valuable and helpful to browsers. Search engines view this favourably. To rank better on search engines, marketers must engage in a high-quality backlink building strategy.
How to Build High-Quality Backlinks When You’re Still a “Nobody” Online
Before the rest of the world knows about your brand and business, you might feel like a nobody on the internet. Your website might look great and be taking shape nicely, but no-one is singing your praises and sharing your URL far and wide. That can be frustrating! It is difficult to get ahead and beat the competition. Often it might seem like the competition has had years to get ahead or massive budgets to fund their impressive search engine rankings. But this is not always the case. In some instances, a website’s SEO ranking success is a direct result of strategic high-quality back link building. Not everyone knows how to create high quality backlinks, but don’t worry! We are here to help!
7 Tips to Get You to Where You Want to Be with Quality Backlinking
Below we share 7 ways in which you can find yourself in the very same position as those who have been doing their backlinking just right. Follow these tips and you should start enjoying better backlinking success soon.
1. Establish yourself (or your brand) as an expert in your field/industry.
Let’s face it; big reputable brands aren’t going to link to your website when they don’t know who you are. You can’t expect backlinks from industry leaders immediately First you have to build a reputation and position yourself as an expert in your industry. This isn’t hard to do. Establish a reliable social media presence and get posting. Don’t spam or bombard. Make sure that you post content that is highly relevant and helpful to your target audience. Answer questions and even aim to present content that answers questions before they are asked. If someone is looking for advice or information on a product or service from your particular industry, they should think of you to approach first.
2. Give your audience something to look at – publish infographics.
Infographics are eye-catching and can also deliver information in bite-size chunks in an entertaining way that’s memorable. You could create infographics that overlap industries so as to interest a larger audience. When someone shares your infographic on social media, they will link back to your content.
3. Create content that is easy to love and share.
If you want big brands and industry pros linking back to your content, you need to make sure that it’s worth linking to. It can be hard to find a balance between keeping your content entertaining and informative/helpful. Plan each piece of content meticulously. Know the voice you want to come across and make the content so engaging that others will want to share it or link to it.
4. Have your say – write a few reviews and online testimonials.
Product reviews and testimonials are a great way to position yourself as an expert in your field. Choose products in your industry that your business doesn’t specifically sell, but still have relevance to your product or service range. Most review and testimonial post pages have space for a backlink and mention of who you are and what company you are from. It’s a great way to become more visible to customers looking for products and services in your industry.
5. Do a study, release survey results, and provide info no-one else has.
Have you ever searched the internet for a statistic or answer and been unable to find a satisfactory result? Grab a pen and paper and brainstorm some questions that haven’t been answered by your industry. Host a survey so that you have statistics or findings to publish. Others in your industry will be interested in the fresh, new content and will be eager to link to it. You can use Google Forms to create an online survey in a few simple clicks!
6. Get cushy with other industry experts and show some online support.
There’s nothing quite like a little support for experts who support the industry that you work in. They will also be posting, blogging, sharing, reposting etc. Use the opportunity to comment and be supportive. This will position you as a supportive expert in the industry and will draw attention of a very targeted audience.
7. Embrace the popularity of listicles! Release a few lists of your own.
People are changing and while long pieces of content are great for SEO, customers cannot help but love a good list. Perhaps position a list of the most important pieces of your content at the start of your articles/posts and then elaborate further down. Not only will this make it more attractive for people to quickly scan and share your content based on the relevance of your list to their query, but it’s also a great way to ensure that customers can quickly check out your list when you feature in a search engine result.
The only way to go about quality backlink building is to ensure that your content is worth linking back to. This won’t happen over night and like all good things, it will take work and attention. High quality links mean SEO success. Avoid falling for “easy backlinking” schemes. Low quality links will have a negative impact on your online success. If you need professional assistance with creating high quality backlinks, seek out the advice of an SEO services agency. Alternatively, follow the steps above and you will be well on your way to backlinking success.