Off-page SEO refers to all the different off page techniques which are able to optimise a web page on your website. Off page SEO is not to be confused with off-site SEO, which concerned with the off-site optimisation of all of your pages on your site as opposed to the optimisation of just one page.
Off-page also differs from on-page SEO in the way in which off page is concerned with the off page factors which improve a page, whereas on page is involved with the on-page factors you can change in order to optimise a webpage. Although on page and off page are often mentioned together.
Why Off-Page SEO is Important
As a whole, SEO is all about proving to Search Engines that your website or webpage and its great content have more relevance and authority than your competitors who are also trying to rank for the same keywords and search terms as you are and off page SEO is just another way to prove that to search engines.
Search engine crawlers like to see that your website receives backlinks from other sites related to the topics or subject matter of your website, which proves its relevancy to the topic which will, in turn, boost your page’s authority. Also, in addition to this, they also like to monitor any social media accounts associated or linked to your brand or business in order to see how many likes, shares and followers you get across your accounts. Which ultimately helps to prove your popularity and relevancy in the eyes of Google, as there is a strong correlation between a strong social media presence and higher rankings in the SERPs.
Off Page SEO Ranking Factors
In order for you to understand that what particular aspects of off page SEO are, how they can help and how you can improve your on-page SEO factors, we’ve comprised the following sections of the most essential off page optimisation factors.
Building and earning links is a fundamental part of off page SEO that holds a lot of weight with search engines, as long as it’s done in the correct fashion; otherwise, it can have a seriously detrimental on the overall search engine optimisation of your website. The best way for you to acquire links is through creating helpful, authoritative or innovative content that you believe someone would link as a useful resource in their content.
The number of relevant and trustworthy websites that link to your webpages will ultimately show search engines such as Google, that your content is a useful resource and page, boosting both your page’s authority and ranking, as gaining authoritative links is just one of the important ranking factors of off page SEO.
Social signals refer to the views, shares, likes and followers that your website or content will get across your social media accounts. Search engines monitor how many social signals your brand gets on social media, which is why it’s essential that if you have a social media account or accounts, you link them efficiently on your website so that both users and Google can associate the social media account with your site and your brand. If a webpage that you have created gets lots of likes and shares on social media, then your off-page optimisation is sure to be boosted.
In addition to gaining high-quality links, many successful search engine optimisation-ers believe that brand mentioning will soon be set to replace link building and earning strategies (but we’ll have to keep an eye on that). Nevertheless, there is some off-page SEO benefit to be had from brands mentions. Brand mentions are when someone mentions your brand or business in an article or blog comment, shares your piece of great content across social media platforms or in any online content without actually linking to you.
Brand mentions help you to understand how your audience views your business, whether it’s good or bad and help you to reflect on possible improvements to your web pages. As well as this, you’re probably not unfamiliar with the fact that customers favour familiarity, meaning that they prefer to buy products and services which they’ve heard of before, this is also the same reason why reviews are also so important.
Guest posting and guest blogging are when you write or create content or blog posts for another website and is a great way to entice new audiences and share content from your site to a whole new audience who may not have been aware of your website. Just like you would when you’re creating site SEO content for your own website, you need to ensure that you’re creating innovative, high quality, compelling content in order to attract audiences to your own site.
Guest posting is also an excellent way to building links to your site from high domain authority pages, by getting their site to link to your website. However not all blogs and websites which allow guest posts will enable links to back to your site, but there are more benefits to be had from guest posting than just link building. Moreover, besides, if you are able to produce an innovative and cutting-edge piece of content, you’ll be sure to attract links naturally without having to employ a link building strategy.
If you provide a business or service and want to get noticed then why not consider directory submissions. With directory submissions, all you have to do is find a directory which is suitable for your business, for instance: ‘SEO Services, London’ and submit your website or product page into the directory and if your submission is relevant, then it will be accepted and published on the site. This will help customers to find your services better and open you up to a broader audience and bigger network of customers.
If you wish to check the overall SEO of your website, including the technical, content and on page SEO of your website in addition to the off page of your website, then you can do it for free with our SEO Checker, so why not check your website and receive your SEO report today.