Once you learn how to write great blog posts, there really is no holding you back. You’ll be able to know the exact formula which is likely to get your content to stand out above the other popular blogs, which is an important skill to have, especially as the online content competition is so rife and it can be hard to get your posts noticed.
Whether you’ve been writing blog posts for a while now and haven’t stumbled upon a winning formula that works for you, or whether you're utterly new to the world of creating blog posts; in this article, we’ll show you the 6 easy steps and secrets for how to write better blog posts.
What is a blog used for?
The whole idea and intention behind blogs have shifted from what it used to be. Whereas blog posts used to be a lot more personal to the blogger who wrote the post and the community that they were part of, nowadays blog posts are somewhat less personal than they used to be. Nevertheless, blogs are used in a lot wider manner than ever before, to share opinions, reviews, experiences, criticisms and expertise on many different subjects.
How do you write a good blog post?
Content for articles and blog posts are being created and published every minute and every second of the day across the internet, which means that there’s more competition now more than ever. Many bloggers ask themselves how do you write an engaging blog post? And that’s exactly what we’re here to show you, how to get your blog post to stand out above the rest.
It’s pretty simple sounding, but you have to show users that the content you have produced stands out above the rest, and if they clicked on your post, they would be able to find it the most valuable and related content to the subject that they’re interested.
So, whether you’ve been creating blog posts for a while and have found that your posts just aren’t getting enough traction. Or whether you’ve recently created a blog or a website and are interested in writing some blog posts, then we’ll show you the simple 6 step process to how you too could create compelling blog posts that everyone will want to read.
1. Do your research
Firstly, the best place for you to start is research, and we can’t stress this point enough. Regardless of whether you consider yourself to be an expert on the subject you’re going to be writing about. Or whether you believe you know precisely how you’re going to go about writing your post, it should still be the starting point of creating a great blog post.
Know your competitors
An excellent place to start is by looking at your competitors, you’ll probably have a rough idea of who your competitors are, but just in case you’re not already aware, your competitors will be other popular blogs and websites that are offering the same or similar products or posts on the same subject matter as you.
When researching your competitors, you want to take a look at what type of blog posts they’re creating. Try to ask yourself the following questions about their content:
- What kind of blog posts are they posting? Reviews? Experiences? Expertise?
- What blog posts are gaining the most interaction with users? Comments, likes, shares.
- Who is their intended target audience for these posts?
- How do they create blog posts for their intended audience?
Know your target audience
Whether the target audience for your blog is the same as your competitors or not, it always helps for you to know your target audience and what they’re likely to approve of and what they’re not going to click on in a million years because it isn’t relatable enough.
You should ensure that you get a good grasp on the following information about your intended audience:
- Who is your intended audience?
- What posts do they interact with?
- What subjects would they be interested in?
- What types of blog posts would they be interested in?
Know what people are looking/searching for
If you’re writing about a particular subject or a topic, then it’s a good idea to look into the type of things that users are searching for in relation to that topic.
An excellent way to look at the related topics to a search query or a keyword is to use Google. All you have to do is type in your keyword or search query in the search bar, and Google will make suggestions of the other things that people have been searching for when they type in that particular word or phrase.
Alternatively, once you enter your search term or keyword on Google, you can scroll to the bottom of the results page, and you’ll find a list of related searches to your topic under the heading: ‘Searches related to what is blog post used for’.
This can help allow you to get a better understanding of what users are looking for when they search for a particular subject.
Know what’s already been covered before
If you’re setting out to create innovative and compelling content that will entice users to click onto your blog post from the SERPs or from social media, then you’ll need to come up with a unique idea. There’s no benefit to be had from creating a blog post which has been covered time and time again unless of course, you’re going to put your own unique spin on things.
Unfortunately, if you haven’t got a niche or a different take on something that you can see has been covered time and time again by your competitors, then may it’s a good idea to go back to the drawing board and come up with some alternative blog post ideas.
Know the subject
There’s nothing that will affect your credibility more than if you slip up and end up saying something in your article that simply isn’t authentic or that isn’t fact-checked first. That’s why even if you believe you know the subject in and out like the back of your hand, it still can’t hurt to do a little bit more research.
That way you’ll know your subject in and out and won’t have to worry about anyone in the comment picking up on a slight error or mistake that you’ve made.
2. Plan your content
Once you’ve completed the research portion of your blog creation process, your next step is to plan your blog post structure. Now, while you may be tempted to go straight into the writing of your blog post, creating a plan and the foundation of your post will help your writing process later, and you’ll see why.
Choose an interesting topic
This can be a tricky one, as sometimes you won’t always have too much say in what you’re able to write about, for instance, if you’re writing for a client or your employer. However, if that is the case, it is still vital that you try to find something that you are moderately interested in to write about.
Who wants to read a piece of content that the writer had little to no interest in writing? Well, we’ll tell you. No one!
Chances are that if you aren’t interested in what you’re writing about for your blog post, then not many people will be interested in reading it. So cut your losses while you can and find something that both you are excited to write about, and someone would be interested in reading.
Know precisely what you want to say on the subject
There’s a lot you can talk about when it comes to specific topics, a lot more than the ideal blog post length might allow. That’s why it’s essential that you know exactly what you want to say on the subject.
If you don’t work out what you want to say then when it comes to the writing process, your points may be less defined, and you may miss out on things that you wanted to say, which leads us on to the next point.
Create a plan for your blog post
Once, you’ve worked out what you’ll be writing about and precisely what you want to say about that subject, you’ll find that your next step is to write blog post structure for your post.
Depending on how you like to write, you can either plan your title, meta title and description or if you struggle to plan these before you write the content, then you can write them afterwards.
Nevertheless, you want to set yourself out a plan with either all your points or all your headings and what you wish to say about each. This can either be as brief or in-depth as you want it to be, it’s all up to you.
3. Go ahead and start writing
You’ve done your research, created your plan, so the only thing that’s left to do is to start writing. Writing your content may seem quite straightforward to you; however, this is where many content creators and bloggers fall down. In this section, we’ll show you how to get writing these blog posts.
The easiest thing to do is to spend too much time on the research and planning of the blog post and put off actually writing the content. Although you should spend a good proportion of your time researching and planning your content, when you feel that you can write about the topic freely, that’s when you start writing your content.
Try to strike a balance between doing the right amount of research and planning and procrastinating from the task at hand.
Find out what writing method works for you
At the end of the day, it doesn’t really matter how many articles you read telling you how to write a blog post, you’ll still write best by following the method that works for you. Many people want to know how to write a blog post fast, but the truth is, is that you need to find a technique that works for you and perfect it, and that way you’ll be writing posts in no team.
So, if you find it easier to write the entirety of your blog post all in one go, then that’s fine. However, if you find it better for you to write your blog post in stages throughout the week to give you more time to think about what you want to say, then that’s also fine.
Once you find a method that works for you, stick to it!
4. Think about how you’ll capture user’s attention
During your writing or planning process, whichever works for you, it’s essential for you to consider how you plan to capture your audience’s attention, here are just a few ways in which you can capture the attention of your audience.
Your meta title is one factor which will help attract the attention of your potential audience.
Your meta title will appear either in the search engine results page or on social media when someone shares your page, which is why it’s essential that it commands the attention of the reader. Generally, whether your result is appearing in the SERP or on social media, you’ll only have about 2-3 seconds to grab someone’s attention, so make sure your meta title is eye-catching.
Along with your meta title, you’ll also find that your meta description will also feature on your result on social media or on the SERP, so it’s a good idea to ensure that this is also attention-grabbing.
Your meta description is slightly longer than your meta title and provides both users and search engines with a description of your page and the content that’s on your page.
When you create your meta description, you’ll want to ensure that not only do you get the users attention by posing a question or a statement, but you also include both your targeted keywords and a call to action to get users onto your page.
Page titles, headings and subheadings
Creating content for the internet is a lot different to how you would create content for a book or magazine so to speak. Generally, when a user lands on your page, they’ll quickly look at the page title, headings and the subheadings of your content before they decide whether or not you provide the information that they’re after to determine whether they want to read your content.
If you don’t provide a page title, headings or any subheadings to your content, then firstly users won’t be able to scroll through your content to see if your content is relevant, secondly, they won’t want to read a large chunk of text. And lastly, search engine crawlers won’t be able to understand what your content is about.
Instead, by structuring your content with headings and subheadings which capture the attention of your audience because it is precisely what they want to know, will keep users on your page for longer, allowing them to read your content and complete your call to action.
If you’re struggling coming up with a title or an idea for your content, you can always try using an blog post title generator such as the one by SEOPressor.
When people are in a hurry to read a blog post, they may not understand all of the content that’s on the page, and will instead scroll through the material and read any text or information that stand out to them.
Although bold and italicised text is a great way to make essential pieces of text on your page stand out, another great way to do this is to include lists and bullet points.
Bullet points and lists are usually summaries or the essential information that users are looking for, and if they’re in a hurry, you need to be able to provide them with that information as quickly as possible.
Images are a great way to capture the attention of users, keep the interest of a user and to break up large pieces of written text if used correctly.
The best practice for using images is to:
- Use your own photos you have taken yourself or created
- Use images that are related to the subject your writing about
- Break up lengthy pieces of written text with relevant images
Think about your introduction/first paragraph
Have you ever sat down to read a blog post and found that you got bored pretty quickly because the first paragraph or the introduction just wasn’t impressive enough?
Whether you write your introduction first or whether you write it once you’ve completed the main body of the blog post, it’s still essential for you to ask yourself whether the introduction and first paragraph of your post is interesting enough.
If you don’t find it enthralling, then you might want to go back and redraft.
5. Start editing your content
Editing your content can be a little bit tricky for some bloggers and can be quite a time-consuming process, but it needn’t be if you follow these steps.
Use spell check and a grammar checker
Using a grammar and spelling checker such as Grammarly can seriously decrease the time it takes for you to edit your content. In fact, you can get extensions for Word or even use apps directly on the web such as the Hemmingway Editor app which will help you to edit your content as you write.
Break up long paragraphs and sentences
The longer the sentence, the harder it is to follow, that’s why it’s a good idea to keep them short.
In addition to this, you should also try and keep the sentence in your paragraphs to a minimum, of 3-4 sentences maximum. This helps readers to process the information in your sections easier, as well as helping to break up long pieces of text, so the content doesn’t look too daunting to readers.
If something doesn’t fit then let it go
If you’ve written a section that you feel just doesn’t fit into the content no matter how many times you try and edit it, then let it go.
Instead of spending hours upon hours trying to make it work, it’s best to cut your losses and leave it out of your content.
However, if you do feel that it is a significant point, take that section and save it for another blog post, it doesn’t have to go to complete waste. Nevertheless, if something doesn’t fit you shouldn’t force it, as readers will notice the disruption of the flow of content and that’s never a good sign.
Don’t repeat yourself
If you’re writing about a subject that you’ve covered before and feel that you need to go over any issue you brush upon over and over again, don’t!
Although you have to account for the fact that people who are reading your post may have different levels of knowledge on the subject, you shouldn’t end up repeating yourself in every article on the topic.
Instead, if you mention a subject you’ve already spoken in depth about on another page on your website, then link to that content instead. That way if anyone isn’t already familiar with the subject they can click on the link to another page, you’ll find it frees up a large part of your word count, and you don’t end up repeating yourself.
Get someone else to read it for you
Sometimes when you’ve spent a lot of time on a blog post, it’s hard to see any apparent mistakes or words and phrases which don’t make sense. That’s why it’s a good idea to get someone to go through your content and point out any mistakes you’ve made.
Don’t be embarrassed! This happens to all of us, but it really does help to get someone to read through your content.
Alternatively, if you do find that you’ve got no one available to read through your content, then it can help to read your content aloud to yourself to spot any mistakes.
6. Ask yourself the following questions
Once you’ve been through the editing process, you’re pretty much almost finished, there’s only one step left for you to do and that’s for you to ask yourself the following questions about your completed post.
Does it make sense?
Does the content flow nicely and make sense to someone who may or may not have the level of knowledge that you do on the subject? Are the facts all checked? Are you providing the best knowledge that you can on the subject?
Does it include a call to action?
Whether you want users to purchase your good or services, or like and share your content on social media, it’s crucial to ensure that you include a call to action on your page for you to boost your conversion rate.
So, have you got a call to action at the end of your blog which will entice readers to follow your suggestion?
Will it capture the attention of users?
Are all your meta titles, descriptions, titles and headings interesting enough to entice the readers of your blog post to carry on reading? Or are they pretty basic and cliché headings? Do the headings include what the user wants to know?
Are there enough images and videos on the page?
Are there enough different types of media on your pages? Do you find that there’s too much text in places where you could include a video, image or infographic which would help free up some space? Are the pictures and videos exciting and eye-catching enough?
Would you be interested in reading the content?
If someone else produced this article and asked you to read it, would you? Does it command attention from you?
Try to be subjective here and ask yourself whether there’s anything you could change to make it more exciting or whether you find it to be quite an engaging piece of work.
In summary, by ensuring that you follow these steps, you’ll be able to create great content:
- Step 1: Do your research
- Step 2: Create your plan
- Step 3: Get writing
- Step 4: Capture the audience’s attention
- Step 5: Edit your post
- Step 6: Consider whether your post ticks boxes