SEO (Search Engine Optimisation) is very important to a website’s online visibility and success. When it comes to social media management and online PR, SEO is not just important, but the most important element. What is an article really worth on your website if it’s not engaging with your target audience? And that’s why SEO is important…to engage!
How do you Write an Article for SEO? Here are 7 Quick Tips:
- 1. Research keywords.
- 2. Get keywords actively working.
- 3. Don’t skimp on article length.
- 4. Write interesting content that matters.
- 5. Familiarise yourself with technical SEO basics.
- 6. Scrutinise your analytics.
- 7. Check & edit your work.
Writing for SEO Optimisation
A professional SEO services agency will work hard to write SEO content on a weekly basis for clients. Each SEO blog and article released is designed with one clear purpose in mind: to drive traffic (and subsequently sales) to the website. Search engines such as Google appreciate and thus rank websites that feature fresh content that is relevant and helpful to the browser.
1. Research Keywords
Posting content that Google doesn’t take note of is a waste of time and effort. You need to put effort into finding which keywords and phrases perform best in your particular industry. Drawing up a spreadsheet of keywords and how competitive they are will help you to plan your content around your keywords. It’s a good idea to keep track of how many times you feature a keyword in your content and how naturally you are able to do so. Google offers a great free keyword planner research tool for posting Google Ads, but it can be used quite effectively for SEO blogs and articles too.
2. Get Keywords Actively Working
When you write for SEO, there’s a lot more involved than just stuffing an article with keywords, although this was the strategy of the past. Of course, you do need to weave your primary and secondary keywords throughout your content, but it must be done naturally and it’s best to avoid overdoing it. Here’s a good strategy for getting your keywords working:
- Include the main keyword in your SEO blog or article title.
- Repeat the keyword within the first 300 words of the article/blog.
- Use the main keyword in either your H1 or H2 headings. It doesn’t have to be both.
- After H2, you should focus on using variations of your main keyword and start inserting your secondary keywords.
- Don’t simply use a keyword or key phrase for the sake of ranking. If it doesn’t seem natural, the browser will move on and you will have lost them.
3. Don’t Skimp on Article Length
Writing content is simple enough, but how do you write an article for SEO that checks all the right boxes? Short social media posts are great and do get attention, but they don’t always provide the type of value that a browser is looking for.
Often, browsers are looking for helpful, in-depth content that answers questions, provides insight, and essentially helps them to make decisions, solve problems, or become more educated. As search engine algorithms have changed, longer SEO blogs and articles have been given preference in search results.
600 words seems to be a good general article length, but if you can write high-quality content of 1 000 words or more, you will find that Google places more value on it. Longer articles show that time, effort and research has gone into the piece. This translates to more value for the reader and a lower bounce rate.
Articles vs Blog Posts
When writing for SEO, you will have the option of writing both SEO blogs and articles. What is the difference between an article and a blog post? The biggest difference between SEO blogs and articles is the length of the piece. Blogs are typically between 300 and 1 000 words, whereas articles are longer and more focused on providing in-depth content/information. This is not to say that a blog post cannot be longer than 1 000 words.
4. Write Interesting Content that Matters
Make sure that the content matters to someone when you learn how to write a blog article for SEO. That “someone” should ideally be your target audience. Write about topics that matter to your target audience and you will start getting hits. Some tips for writing content that matters include:
- Create interesting lists filled with rich, helpful information.
- Write “how to” articles for products or provide troubleshooting tips.
- Think of something you can tell your target audience that no-one else can.
- Provide interesting tips on how to get the best out or your products and services.
- Answer questions by providing in-depth, easy-to-read guides.
- Share knowledge. Ask yourself if you would be interested in hearing what you have to say.
- Create news posts on interesting things happening within your industry.
- Write product reviews on items/products that aren’t the same as yours, but are related to them.
5. Familiarise Yourself with Technical SEO Basics
Your SEO efforts and keyword research won’t do much if you aren’t implementing them in the right way. To know what to do, a basic understanding of SEO at the very least, is required. The starting point is getting your website indexed. There’s a whole lot of technical jargon out there that can seem daunting and off-putting to an SEO writer. While you don’t need to know the finer intricacies of how to develop a site for SEO, it can help to understand the following basics of technical SEO:
- Google page crawling and indexing.
- How Google awards link authority.
- The characteristics Google looks for in a website to consider it “worth ranking”.
- How Google follows links both to and from your website and how to use this to your advantage.
- The role of meta data and tags in search engine rankings. You might want to spend some time learning how to write H1 tags for SEO, how to write meta titles for SEO, and how to write alt tags for SEO too.
- How websites are optimised for search engines over and above strategic keyword use.
6. Scrutinise Your Analytics
Writing for SEO requires constant work and improvement. You can’t simply create a few articles, upload them, and stop there. You need to keep it up. You can use the Google Analytics tool to keep an eye on how your content is performing. Google Analytics will provide you with valuable information about a browser’s behaviour and reactions to your site and content. These include:
- How many people visited your website/content and how many returned more than once.
- How much time each visitor spends on your site.
- Where visitors are leaving your website (which information sends them away).
- Bounce rate.
- How many pages a browser views each time they visit your website.
- Which keywords sent visitors to your site/content.
SEO is a complete visual experience, so if visitors are leaving your site without contacting you or purchasing, it might not specifically be your SEO writing that has caused it. Other things that form part of an SEO strategy that may send visitors packing (bounce rate) include:
- Pop ups that keep popping up.
- Pages, images, and videos that load slowly.
- Too much advertising.
- An unattractive or unprofessional design.
- Layout issues such as large chunks of content without subheadings or images.
- An unclear process. This is what happens when you don’t make the navigation of your website extremely obvious. If a browser has to hunt for the contact button or can’t figure out the ordering system, they will probably go somewhere else.
7. Check and Edit Your Work
As a beginner, you won’t be expected to have expert knowledge of what makes a great SEO blog or article. It takes time. In the meantime, you can check just how SEO-friendly your content is by using online tools such as Yoast. This is a free service where you can insert your content and it will provide helpful pointers on how to improve your content for a better SEO score. Use the information provided to edit your work effectively
The Misconception of How to Write for SEO
Many people wrongly believe that to write for SEO, you simply need to whack a few paragraphs together stuffed with keywords that are relevant to the industry. Unfortunately, this is not how it works. Those who truly know how to write SEO content that is effective, already know that content creation is all about providing browsers with so much valuable content that Google cannot help but realise its value. And readers can’t help but share it with their family, friends, and online contacts.
“How do I write an SEO friendly article” is a term that first-timers and SEO beginners often search on Google. Unfortunately, a lot of the information dumped on copywriters and digital marketers these days is outdated and that’s because Google’s algorithms have changed over the years – and best practice SEO techniques with them! Hopefully this guide will help you to hone your skills as a beginner SEO writer and soon your content can compete with that of the pros!