It was just a few years ago that infographics weren’t the big thing that they are today. Back then only a few brands were representing their data in graphic form, but today everyone’s creating infographics.
Creating a great infographic is like creating a great piece of SEO content, if you spend time and effort on it, then you’re bound to reap the best benefits that are to be had, such as more social shares, links to your content and increased brand awareness.
So how do you create the perfect infographic? That’s exactly what we’re going to explain in this article. If you want to ensure that you create beautifully designed and curated infographics which will stand out above the rest and see you benefit then you’ll want to continue reading.
What is an infographic?
An infographic is a custom graphic which displays information in image format as opposed to text.
The types of information that you’re likely find on an infographic is data such as graphs, statistics, and step by step guides as well as other useful information, that’s why it’s absolutely essential that you lay out your information in the correct way.
Why should I create infographics for my site?
Infographics are a completely different way of displaying information which can provide a better and more aesthetically pleasing way for users to read your content, providing a better and more interesting experience of your website.
In addition to this they are also an excellent way of getting your content noticed and shared on social media, helping you reach a wider audience and increase your business’s or your brands awareness.
It’s clear to be seen the potential benefits of creating infographics, and with that being said, you’re probably wondering how to create an infographic which will stand out above the rest to get you those benefits.
We’ll we’re here to show you exactly how you can create the ‘perfect’ infographic to display your data.
How to create the perfect infographic
1 – Keep it Simple
Although you may have a lot of interesting data to share with your audience, try to keep the information and the design of the infographic simple.
You don’t want to overcomplicate the design to the point where it becomes difficult to read or overwhelms the reader.
Instead if you have a lot of information or data to share, consider condensing that information to the absolute vital parts. Or group your pieces of information into different sections and make separate infographics.
2 – Always include your data
Its best if you use data that your or your brand have conducted yourself, that way you’ll ensure that your infographic stands out.
If you don’t have any information or personal insights that you can provide users with, then you’ll find that your graphic might not be interesting or in-depth enough without data to prove it.
3 – Make it visually appealing and not too text heavy
The reason why infographics are so popular is because they’re something a little bit different and unlike long pieces of text, they’re a great way of getting a lot of data across to your audience is a more user-friendly format.
Therefore, it’s important to remember that infographics are meant to appeal to those users who may not want to sit through large or long-winded paragraphs of text, so ensure your infographic is kept as simple as possible.
4 – Make sure your points flow
You’ll need all your points to follow from one another to ensure that the point your trying to make with your infographic is coherent instead of the message or data of the graphic becoming misconstrued.
Instead think of your infographic as creating a story for your user. To ensure that your points make sense, make sure that you stick to a certain theme or subject matter for each infographic that you create.
5 – Don’t make it too big or too small
When browsing the web, I’m sure that you’ve come across many different shapes and sizes of infographics, but what’s the optimal size that you should be creating which will perform well not only in your page’s content but also on social media platforms?
You should be aiming for infographics which are no wider than 800 pixels wide and should not exceed more than 1800 pixels in length.
Text should also be easy to read and your data shouldn’t be too spaced out or too close together, always think about the best ways to display your information for optimal user experience.
6 – Grab their attention
Whether it’s the data itself that your presenting, or whether it’s actually the design of the infographic itself, ensure that what your designing has got what it takes to capture the eye of anyone who happens to see it in passing on the internet.
Appeal to your target audience in the following ways:
- Bright, appealing colours
- Clear and comprehensive layout
- Make your key points stand out
- Ask questions
- Get them thinking
7 – Make sure your infographic is suitable be shared across social media
Just one of the great things about infographics is that they’re more likely to be shared on social media than other forms of content. Therefore, you want to ensure that your infographic can be shared by users using social media platforms as easily as possible.
Add social share buttons to your infographics on your page and include call to actions in your content to remind users to share your infographic on social media.
The best Infographic tools
If you’re eager to get started creating infographics, then you want to know the best tools to create them. Although you can create infographics from scratch in programmes such as InDesign and Photoshop, there are also websites that provide easy to use templates such as Venngage and Visme.
How ever you wish to create your infographic, make sure it’s a good one!