You probably rely quite heavily on your website for business, but what happens when the competition is rife and you just can’t seem to get ahead online? Creating SEO content that drives more traffic to your website is the answer, but why is website traffic important in the first place? What is website traffic? To put it simply, website traffic is the number of visitors to your website each month. Having good website traffic means more customers, and as you might have guessed, more customers results in more sales.
What is Good Website Traffic & What is the Importance of Web Traffic?
You might not have considered the idea of “bad” website traffic before. Is there really a good and bad type of website traffic? If browsers are visiting your website and then leaving without making contact or purchasing products, it’s not good website traffic after all.
Website traffic is good when:
- It doesn’t negatively impact on your website’s bounce rate,
- Visitors take some form of action (make contact, purchase a product, share content).
Website traffic can come from several sources; direct and organic.
What is direct website traffic? Direct website traffic is visitors who make their way to your website without clicking on a link found on another website. This can happen if the visitor already knows your website URL and types it into the browser, or if they click on a link in an email or instant message.
What is organic website traffic? Organic website traffic is visitors who make their way to your website without clicking on any form of paid advertising. Instead, they encounter your website URL in shared content or in content featured in a search engine result.
What is Average Website Traffic?
“What is average website traffic?” is something many website owners ask. It’s difficult to pin an exact number on average website traffic. It all depends on the industry you are in. The only way to know if your website is getting below average traffic is to check how your traffic compares to others in your industry. Within Google Analytics, there is a “Benchmarking” tool that will help you compare and analyse your traffic effectively.
How do I Get Traffic to My Website? Here’s 15 Ways to Try Out
The importance of web traffic should not be overlooked. If you are ready to boost the traffic to your website, you’re in luck. Our expert website content team has put together 15 ways for attracting more website traffic. See the below.
1. Know Your Website Traffic & Know Where it Comes From
Your very first step should be to find out how to check website traffic so that you know precisely what you are dealing with. You can use Google Analytics to check website traffic or several other free website traffic checker tools, such as SimilarWeb, Ahrefs, and SEMRush.
2. Check Out What Your Competition Is Doing
“How do I get traffic to my website?” is a question that our expert SEO content team often hears. One way to do it is to see what type of content is resonating with your target audience. A great tool for this is BuzzSumo.
3. Have a Social Media Presence
Social media platforms can be used to drive targeted visitors to your website. Join groups, forums, and pages on Facebook, Instagram, and even LinkedIn. Comment on posts; provide advice, and direct people to your website to get more relevant, valuable information.
4. Ensure Your Website Pages Load Quickly
Nobody likes to wait around for a web page to load. If your pages take forever to load, chances are that the visitor is going to move on to another website, without waiting around.
5. Ensure Your Website is Responsive
Nothing scares a visitor away quicker than a website that doesn’t display correctly on their device. Visitors will use mobile phones, tablets, iPads, laptops, and desktop PCs to visit your website. A responsive design will ensure that it displays correctly on all devices and that customers feel comfortable to spend more time on your website (without getting frustrated).
6. Get a Mailing List Together and Start Emailing
Email marketing is a great way to remind customers of your great services and products. Consumers are quite responsive to email marketing if they don’t feel bombarded.
7. Harness the Power of LinkedIn Posts
Having a LinkedIn profile can help you connect with industry leaders and influencers as well as customers. You need to ensure that your profile is 100% complete and that you regularly post content that is of interest in your industry and to your customers.
8. Hire a Professional Copywriter
Creating content is a full-time job and requires intense research and planning. It takes a certain amount of skill to create the type of content that industry influencers want to link to. By creating top quality content, you won’t have to beg quality websites to link to your site – they will be eager to.
9. Create Guest Articles for Relevant Sites
Guest blogging provides a good opportunity to link back to your website or other shareable content. It is however important to only post guest blogs on websites that are highly relevant to your niche market.
10. Incorporate a Guest Blog Area on Your Site
Guest blogging is a great way to get your name out there via external sites, but it can also have major value on your own website. Creating a niche blog and inviting industry experts to write a guest blog for it is a great way to associate your business with big names in your industry.
11. Expand on Your Keyword List
Including the right keywords in your content is vital to driving traffic to your website, but you have to do it right. Incorporating generalised keywords can work, but if you really want to drive good traffic to your website, you need to focus on creating a keyword list that includes both targeted keywords and long tail keywords. A long tail keyword is a 3- or 4-word key phrase that your customers are most likely to type into a Google search.
12. Provide Varied Forms of Content
Website traffic is made up of all kinds of visitors. Some like to spend time reading research intensive articles while others like to scan over listicles or watch an interesting video. It is important to create content that is varied enough to appeal to all kinds of visitors. Types of content you should create includes: long form articles, short summarised pieces, listicles, response posts (articles that answer a specific question), and infographics, videos, and statistics pieces.
13. Participate in Paid Advertising
There’s no denying it; paid advertising works. Organic website traffic is first prize, but a well-managed paid advertising campaign can be highly effective in driving valuable traffic to your website. You can opt for paid advertising on Google, Facebook, Instagram, and LinkedIn.
14. Don’t Neglect On Page SEO
Search engines are smart enough to detect when a website is being optimised effectively. Part of driving website traffic via SEO content is ensuring that your website pages are optimised for search engines. Make sure you attach keyword rich image alt texts, create internal links to shareable content, and write strategic meta descriptions.
15. Host Interviews with Industry Influencers and Experts
Consumers respect the opinions of industry influencers. You might not be an industry pro just yet, or maybe you are but you just don’t have the exposure you are due. Either way, you can still leverage the opinions of experts and influencers in your industry. Interviewing experts is easier than you think. You can send out an email to experts you respect and ask them if they would be willing to answer a few questions that will be published on your blog. They will certainly be keen to get the added exposure for themselves too.
Boost Your Website Traffic Today
Boosting website traffic is not something that you can do once and never again. You need to work consistently on driving new traffic to your website. If you don’t have the time to manage the task, hiring a professional SEO content team to assist you is a good option. Alternatively, try out the 15 tips above to start effectively increasing the traffic to your website.