Everything You Need to Know About Reputation Management
What is Reputation Management? Reputation Management
What is Reputation Management?
Online Reputation Management, sometimes abbreviated as ORM is a practice that involves influencing the perception of your business through the use of content, social media, online reviews and online marketing techniques. The public opinion of your brand is fundamental to influencing how successful your brand is likely to be, and how many customers would be willing to use your services, as a bad reputation or public perception has the potential to affect your revenue significantly.
What Does it Consist of?
Many different techniques will need to be employed in order to successfully manage your business's or your brand's online reputation, all of which will be discussed in detail on this page.
However, the success of reputation management is largely through the following techniques:
- Content Creation
- Content Marketing
- Social Media Marketing
- Social Media Monitoring
- Online Reviews
- Online Review Monitoring
- Among other various techniques
What Does Content Creation and Marketing Involve? Content Creation and Marketing
What is Content Creation?
Content creation is a fundamental part of reputation management. As providing users with excellent content is a good way to boost your online reputation and prove that you are a reputable company, who is able to create content that is useful and resourceful to many users.
Content creation involves the creation of many different types of resources and media, and is not just exclusive to website content and blogs, but also consists of the production of other types of medium such as videos, images, infographics and much more.
How Can it Help?
Overall Content and Content Creation are all round, vital parts of not only reputation management and SEO but also, for digital marketing as a whole. Content that is helpful for users is not only more likely to receive better user feedback and establish trust but is also expected to achieve higher rankings in the SERPs and be shared more frequently online between other users on social media platforms and help improve link earning strategies.
What is Content Marketing?
Content Marketing involves both the creation process and then the distributing of that content. Content marketing helps to identify your what your customers want and expect from your brand, and help you to deliver that content. Once you have already carefully prepared and created your specifically designed and thoroughly researched material, your next step is to market it to the right people, your customers. Content marketing is the process of distributing your online content to and connecting with your customers and other potential customers through various individual methods of interaction on different platforms.
How Can it Help?
Content marketing is essential for building and, in some cases, regaining trust with customers, especially if you have received a somewhat unfavourable reputation in the past. By interacting with customers and other potential customers to understand what they require and expect of your business, you will be able to enable customers to feel connected to your brand by proving that you're marketing products for them instead of just at them, as is the case with many other companies. By creating these relationships and involving customers in the development of your content, you'll establish not only long lasting relationships but also an element of loyalty.
Social media is an insightful and resourceful tool for reputation management. Social media can not only vastly help to improve your brand's reputation by distributing the content you have created and by interacting and developing relationships with your customers, but can also help to monitor what people are saying about your business.Social media is an insightful and resourceful tool for reputation management. Social media can not only vastly help to improve your brand's reputation by distributing the content you have created and by interacting and developing relationships with your customers, but can also help to monitor what people are saying about your business.
How Can Social Media Help?
Social media is now a massive platform that we didn't have over 20 years ago, and in the last 10 to 15 years, it's taken off in popularity, so social media is a relatively new development in the world of marketing as a whole. Nowadays, through social media, its more easier than ever to have your say on businesses, service or your experience you received with a company, and have it published, whether it was a bad experience or not. Unfortunately, bad mentions about companies tend to gain more traction, which has the potential to damage your reputation and that's where social media can also help.
As previously mentioned, social media is a great way of distributing the content you have created and also understanding what your customers want and need from your brand. However, social media also allows you to interact with your customers, and if someone has had a negative experience with your company then seeking to resolve any disputes, is an excellent way to start. Acknowledging and attempting to sort out the problem will defuse the tension between your brand and the customer and will enable you to show other customers that you take the responsibility to ensure all your customers are satisfied.
As well as social media, another more reliable source of brand reputation, is online reviews. Online reviewing websites such as Google, TrustPilot and Feefo are integral in showing what type of reputation your business and products have established with your past and present customers. Online reviewing sites also have the potential to deter potential customers from using your business or services if they believe that you aren't a trustworthy or reliable company.
How Can Online Reviews Help?
By monitoring your online reviews, you'll be able to clearly identify the problems and issues within your company in order to make a note for areas of improvement within your business strategy. As well as this, you'll also be able to interact with your customers to see if you can seek to resolve the issue and regain a happy customer. Other prospective customers of your business also like to look at interactions between brands and their customers to, as it shows a sense of responsibility and loyalty to their customers and proves that you are a company worth trusting.
In addition to this, if there are any wholly falsified or irrelevant reviews for your business which could be affecting your reputation, then you also have the opportunity to have them removed, further improving your company's status.
Tracking Your Success Reporting and Monitoring Mentions
Reporting and Monitoring Mentions and Progress
Throughout our the entire reputation management process, we will ensure that we keep you up to date with the monitoring and progress of your brand. We will continue to monitor your social mentions, interactions, reviews, traffic and revenue throughout the entire process, to be able to provide you with reports to see the evidence that your brand's reputation is improving.
How Does This Help Reputation Management?
By observing and studying your mentions, interactions and the overall reputation of your brand, this will enable you to communicate and improve your relationships with your customers. It will also help see and identify which methods are the most successful for your business which works to accomplish improving your reputation; whether it's through the creation of valuable and reliable content, or interaction and communication or just through attempting to resolve and rectify any issues your customers may be having.
How Could it Help Your Business? Why is Reputation Management Important?
Why is Reputation Management Important?
In no way would you be wrong to suggest that businesses who have a poor reputation are not as successful as others, in fact, you'd be correct in making that assumption. As a consumer, you're unlikely to use the products or services of a company that has a bad repute over a company that has a good reputation and displays a fair amount of respect, consideration and communication with their customers. When a brand has an excellent reputation, it speaks for them and with an excellent reputation comes a certain amount of trust, respect; and in turn with that comes loyal customers, sales and revenue.
In order for your brand to succeed, you must ensure that you have a good reputation, in order for your brand to:
- Establish the trust of customers
- Initiate and repair relationships with customers
- Attract new customers
- Get ahead of your competitors
- Increase sales, revenue and profits
- Improving and establishing your professional company image
How Dojono Will Help How Can We Help Your Business?
How Dojono Will Help Your Business
In some way or another, all businesses could use some aspects of reputation management in their digital marketing strategy, and you would be wrong to assume that only companies who have received a somewhat poor reputation in the past would be the only ones who would benefit from these services.
Our reputation management services will quickly enable you to find the weaknesses in your reputation strategy and will help to improve the rapport between your business and your customers.
Throughout the whole process, we will check and monitor your business's progress to ensure that the strategy we employ is sufficient and works for your brand, adapting throughout the process to ensure we recognise what works and what doesn't work for your business.
We will work on your strengths and work to develop your weaknesses to establish a brand reputation that your business will be proud of.
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