Everything You Need to Know About Our PPC Services
How does PPC Work? What is PPC?
Pay Per Click marketing campaigns are an integral part of not only digital marketing, but can also help with SEO practices as well. To help you understand a bit more about PPC, here's a quick run through of what you need to know about PPC.
What is Pay Per Click? (PPC)
Pay Per Click, most commonly referred to as the abbreviated term PPC, is an online marketing campaign in which advertisers pay a fee every time one of their ads is clicked on. Most PPC campaigns are done through what is called 'Search Engine Advertising', meaning that advertisements will appear in the Search Engine Page Results (SERPs) for a given keyword.
With PPC you are essentially paying for traffic to your website, from a particular search query. And depending on what PPC keywords you wish to rank for and what keywords are relevant to your services and your business, can vary dramatically in pricing.
Pay Per Click, also referred to by some as Cost Per Click (CPC) is an alternative to Search Engine Optimisation (SEO), as with PPC you pay to have an advertisement on the first page of a search engine for a chosen keyword, as opposed to getting there organically through methods such as SEO strategies. However, a lot of businesses do choose to employ both SEO techniques and PPC campaigns, in order to reap the best benefits for their brand and for a successful digital marketing effort.
What does PPC Consist of?
Search Marketing or 'Search Engine Marketing' (SEM) encompasses both SEO and PPC techniques in order to get optimal results, helping results to appear as high as possible in the SERP for the keywords the site wishes to rank for.
Display advertising involves the use of images, videos and banner ads, aimed at attracting and catching the attention of potential customers through exciting and interactive media, as opposed to the simple text-based adverts.
Google Ads (Formerly known as Google AdWords)
Undoubtedly, Google is the most frequently used search engine out there, followed closely behind but unparalleled by Bing and Yahoo. So given a choice, if you want to rank on page one on any search engine, it will probably be Google, and that's where Google Ads comes in.
Google Ads, which was formerly known as Google Adwords, up until July 2018, is Google's online advertising platform, which allows advertisers to bid on keywords and display their advertisements in the SEPRs. Advertisers will have to pay per click for each user that reaches their site from the SERP, which is coincidentally how Google is able to make their money from search results.
What PPC Can Do to Help Boost Your Business How PPC Campaigns Can Help
After you've comprehended what PPC is, your probably wondering how a PPC campaign could help your website to gain more interest and traffic. Discover just a few of the many different ways in which a PPC campaign could help you.
Improve the Visibility and Awareness of Your Brand
First and foremost, Pay Per Click Campaigns will help you to improve your brand's online presence. By appearing on page one for your chosen keyword on the search engine page results, customers will start to recognise your brand and what industry you're associated with.
Help Grow Your Business's Revenue
Every click that you get from your advert is the perfect opportunity for you to sell your products and services. With the right landing page for your site and the quintessential content, ensuring that it speaks of the practicality and usefulness of the page, you'll be able to entice customers to consider your products and services, therefore increasing your profits and revenue.
Achieve SERPs for Competitive Keywords
Pay Per Click keyword research differs from Search Engine Optimisation keyword research. In PPC campaigns keywords you wish to rank for must be relevant to your site and its content unless you want to pay a premium for that PPC ad. In fact, platforms such as Google Ads will charge you less per click, if the keyword you wish to have an advert for is relevant to your business and your website. As well as this, competitive keywords will also be expensive, that's why it's essential to ensure that you not only have the best content but that you also identify the ideal keyword and search query opportunities.
How Our PPC Campaigns Will Work Why Choose Dojono?
If you're looking for a company to help you with your Pay Per Click campaigns, then you'll need to ensure you choose a marketing agency with many years worth of experience and expertise. Here's how we at Dojono can help you with your PPC.
Succeed in Your PPC Campaigns
Here at Dojono, our Pay Per Click Campaigns will help your business to succeed, whether they're used by themselves or in conjunction with SEO strategies. Increase your business's awareness, attract more traffic to your site, create brilliant content and increase your business's profits.
Idenitfy the Best PPC Keyword Opportunities
We'll help you to identify the best keywords for your business, which will include us sourcing the most competitive keywords for the most competitive prices. We'll be able to help you to create campaigns that will get your business noticed.
Create Alluring Content and Landing Pages
The more relevant your ideal keyword for your PPC advertisement is to your brand, business and content, the less you'll have to pay for your ad. This is because, advertising platforms such as Google Ads reward advertisers for relevant and valuable campaigns, the same way they reward websites organically in the SERPs for having admissible and useful content. Google Ads will allow advertisers cheaper rates if their content is in line with the PPC keyword, which is where we can help you to create content that will both entail you to get customers and lower rate PPC adverts.