The social media website Pinterest has managed to establish itself quite a following in recent years, with an astounding 291 million active users using the social media website each month. Although the site has a considerable following, Pinterest has managed to make a name for itself by being completely different from other social media sites such as Facebook and Instagram.
Pinterest is excellent for both users and businesses. However, as it is different from other social media sites, it can often be quite challenging to navigate and get your head around. Because of this fact, we've created this guide for business owners to help them get a better understanding of what Pinterest is, why they should be using it and how. So if you’re a business owner looking to boost your online traffic and revenue by using social media sites such as Pinterest, then you’ve come to the right place.
What is Pinterest?
Pinterest is a social media platform which allows users to create different themed boards and then pin different results to them. Essentially what Pinterest is, is an online mood board, and with hundreds upon thousands of new pins created every day, there's an abundance of different topics you can create moods for, some of the most common being:
- Food recipes
- Home décor
However, that doesn't mean that if your business doesn't fit into one of those three categories, you shouldn't create a Pinterest, as there are so many topics covered on Pinterest that there will always be an audience to market your business to online.
How to Create Your Pinterest Account
Creating a Pinterest account is the first most crucial step in marketing your business on the social media platform, so whether you've already got your Pinterest account or whether you're simply starting from scratch, follow this step by step process to ensure that you get the most out of your Pinterest account.
Step 1 – Make sure that you have a business account
First things first, if you are using Pinterest for the best interests of your business, then you must ensure that you have a business account, instead of just a standard user account. If you have only a regular user account for your business, then don't worry, you won't have to make a new account; instead, you can change your personal account to a business account merely visiting the Pinterest Business site and clicking ‘Convert your existing account' button.
Step 2 – Ensure that you’ve fully completed your profile
If you’re trying to entice users to visit your website or to tell those customers who do have a genuine interest in business a bit more information about what it is that you do, then you must fill out your profile in as much detail as you can provide. This includes providing the following when you fill out your profile:
- Business name
- Business industry/type
- Your website
- Connecting your other social media accounts
- Whether you’re interested in paid advertising
There's nothing worse than going to find out more about a company and then finding out that their profile is barren of information. However, if you ensure that you set yourself enough time to fill out your profile completely so that your customers can find out exactly what they need to know about your business.
Step 3 – Start creating your boards
Once you've created and verified your account, your next step is to start creating boards. By building different boards, you'll then be able to sort and categorise the different types of content you intend to promote on your Pinterest account. For instance, if you're a blogger and you write about a few different subjects, then you may want to categorise your content by topic. However, if you're a business which creates different types of content such as videos and blog articles, then you may wish to categorise your content by content type. Ultimately, it's up to you how you group your pins and content, ensure that you provide accurate descriptions of what your boards will contain focusing on keywords, ensuring that the visibility is set so that all users can see it.
Step 4 – Start creating pins for your content
After creating your boards, your next step is to start creating pins which feature content, products and services that your website or your business provides. There are two ways in which you can create pins featuring your content. One is for you to do it manually on the website adding your content by submitting the image and URL. The other way is for you to download the browser app, which allows you to pin as you browse and use the internet.
For users to find the pins of your content that you create, you must follow the following tips and tricks to ensure that you are creating pins in the best practices for the best results. Therefore, it is vital that you:
- Add descriptions – Whatever content you are pinning, even if it's quite self-explanatory what the result contains, it is still essential for you to provide accurate descriptions with each of your results. It also helps to know that unlike other social media platforms, Pinterest doesn't focus too much on hashtags; therefore you shouldn't put too much of your effort into adding relevant hashtags to your descriptions, instead, try to focus on adding relevant keywords to your content instead.
- Choose the correct board – If you create a spectacular board, then Pinterest allows users the option to follow particular boards and be notified each time you add a new pin to the board. If you are creating pins for your boards, you must make sure that your pins are going to the right boards to ensure that they are reaching the correct type of follower for that content.
- Choose the best image for that pin – A like to Instagram, Pinterest is a very image centred social media platform, meaning that it's usually images that capture the attention of users more than any other factor. This is why the image that you choose for your pin must be eye-catching and exciting enough to get users to click through to the result over other results.
Step 5 – Add other people’s content to your boards
As well as adding your own content to your different boards, it's also crucial for you to add other people's content to your boards as well to not only add a little bit of variety and boost the content of your boards but also to help establish relationships and gain attention from other Pinterest users and companies. This can also help you to be active on Pinterest consistently, as generally, you won't always be able to create pins each day, so shake it up a little bit.
Making your website and content Pinterest-friendly
Now we’ve walked you through how to create a Business account and the types of behaviours you should be engaging in to improve your visibility on the social platform, the next important thing for you to know is how to make your website and content more Pinterest-friendly for better user experience. In this final portion of the article, you'll find out how to make your business more Pinterest-friendly.
Ensure you add pin buttons to your posts and images
If you want other users to create their own pins for your content and share them to their followers, then you must add save and pin buttons to your website to allow users to do so quicker and more comfortable. In fact, by using these buttons, your more likely to receive pins and saves, as it not only reminds users to pin but it also makes pinning and saving a lot easier.
Try promoting Your Pins
If you've created one piece of spectacular content that you're proud of and want all to see, then maybe you should consider promoting the pin. Advertising your pins can ensure that it manages to reach out to a broader audience than the pin would have if it were only developed organically. So, this may be something to consider if you've got a particularly relevant post that you want to promote.
Create eye-catching images and infographics which will get you noticed
As we mentioned previously, more often than not, the image that you post alongside your pin will likely be the thing that gets you seen by users. If the types of images that you're using are rather bland, then you aren't likely to receive that many clicks. Instead, include eye-catching and pleasing images which may or may not contain text as to what the pin is about.
Be active on Pinterest
The same as with any other social media platform, it is essential that you are consistently active and posting on social media to ensure that your followers are always aware of your brand and your content, as well as ensuring that new users are more likely to stumble upon your content if you are continually creating pins and boards.
Create great descriptions for each of your pins
When a user types a topic or searches term on Pinterest, you want to ensure that your result comes up for that relevant query and descriptions can help you to do just that, which is why they must be optimised. As previously mentioned, Pinterest doesn't pay much attention to hashtags, so instead, you must use keywords, the same way you would when optimising your website content.
Use Pinterest Analytics to identify your strengths and weaknesses
Pinterest has its own analytics software which allows users to check the reach and progress of each of their pins and boards. Whether you're familiar with social media or not, it helps to understand that not every post that you create on social media is going to be a huge success. Instead, you might have to come to terms with the fact that some posts will perform better with audiences than others, and analytics can help you to work out why exactly that is.
By monitoring your posts and analytics, you’ll be able to identify what the fundamental elements of your posts are determining their success. For instance, is it the time that it’s posted, is it the keywords, is it the image type? By identifying this, it can help you to establish your strengths and weaknesses to create pins that have a massive outreach every single time.
Now we have established the best ways for you to use Pinterest for business, the only thing that is left for you to do is to get started and get pinning in order to take advantage of those 291 million monthly users. Happy pinning!