What Our Content Marketing Strategy Involves
Defining Content Marketing What is Content Marketing?
At Dojono, we specialise in working with businesses not only to create great content but also help them to market that content as well. For you to get a better understanding of how our content marketing strategy works, what it entails, and how content marketing can positively impact your brand, we talk you through exactly what content marketing is.
What is Content Marketing?
Content marketing, as the name implies, is a marketing strategy which involves both the creation and distribution process of online content, which can include a variety of different material such as social media posts, blog articles, images, podcasts and videos.
The intention behind content marketing and a successful content marketing strategy is to create useful, high-quality and valuable content to attract targeted and a defined audience who will ultimately drive custom ad help you to increase profits and revenue for your website and business.
Creating, Publishing & Distributing What Does Content Marketing Consist of?
Now that you've got an understanding of the basic principles, you might be wondering how content marketing works and what is included in our content marketing services and what our strategies consist of. Discover more about how Dojono can help you with your content marketing in this section.
Step 1 - Creating Content
You may or may not be familiar with the phrase ‘Content is King', but needless to say that it is an important one. The quote which has become synonymous with SEO companies and digital marketers alike in recent years since the quote was said by Microsoft's co-founder Bill Gates back in 1996. Nevertheless, when it comes to digital marketing and search engine optimisation it couldn't be more accurate, content is an essential part, if not the most critical part.
You see, nowadays anyone and everyone who has a computer and an active internet connect has the potential to create and publish that content, meaning that there's a lot of content being created each day, meaning that there's a lot of competition for you compete with in order to rank and get your content in front of your target audience.
Search engines such as Google, however, awards pages that provide the most valuable and informative content with higher positions and increased visibility. Essentially, this is because search engines reward pages that can provide users visiting the SERPs with the information they want and need without them having to go back to the results pages and want to be able to provide users with the best results possible.
We here at Dojono are specialists in helping you to create quality content which can demonstrate an understanding of user intent and satisfies the search query of your target audience. We'll help you to
- Carry out keyword research to identify the key phrases and words that your intended audience uses;
- Understand the search intent of those keywords and phrases by carrying out SERP and competitor analysis;
- Create content briefs and schedules to ensure that content is planned and scheduled in advance for a swifter content creation process.
By assisting you and helping you to create helpful and valuable content which is relevant to your target audience, you'll be able to target and attract your intended audience, by curating and producing content which evokes interest and provides value.
Step 2 - Publishing Content
There are a number of different ways in which you are able to publish the different types of content that you create, whether that be publishing articles on your blog, uploading a podcast on Soundcloud or even just creating a post on social media, you must publish your content in a way that will ensure that it reaches the right people, hence it's crucial both how and when you post your content.
We here at Dojono understand that to generate business from the right customers, instead of just creating astounding content, you'll also want to ensure that you're publishing your content using the correct methods and at the right times. With our guidance, we can assure you that you'll be able to get a better understanding of how and when to publish your content to ensure that you get the most out of it, including:
- Better engagement with your content;
- More through traffic to your website;
- Increase customers liking and sharing your content on social media;
- Increased brand awareness.
Step 3 - Distributing Content
Once you have published your content, the final phase of the content marketing process is to ensure that your published content is distributed efficiently, to make sure that the material is still picking up traction and engagements even a little while after your content has been posted.
At Dojono, we see that the distribution process of any content that you create is done through two of the most effective marketing methods; social media and outreach marketing.
Social Media Marketing
Social media marketing involves using the social media platforms which are most suited to the nature of your business and your target market, to distribute your content and help to build up recognition of your brand through a positive social media presence.
Social media can be useful in the distribution process, as not only is social media an excellent platform to distribute your content to your target audience, but also allows you to monitor your business's social mentions.
Monitoring your social mentions allows you to understand both the strengths and weaknesses of your businesses by understanding what your customers think of your brand. Moreover, although initially, this can be a difficult pill to swallow, with our help, we can ensure that you make the appropriate changes to benefit your business and your brand reputation.
Outreach marketing is all about building and establishing relationships with your customers, potential customers and people who have expressed an interest of your business via social media or other methods and interacting with them on a personal and individual and personal level.
Outreach enables customers to feel connected and associated with your brand, allowing customers to feel that you are explicitly marketing your products and services specifically for them instead of marketing products at them. Remembering this essential marketing strategy can help you build a relationship upon mutual respect and loyalty towards your brand, as the best relationships between brands and customers are established this way.
At Dojono, we understand how building relationships with your customers is essential for running a successful business, which is why we take outreach marketing extremely seriously. Our outreach marketing strategy will ensure you build the type of customer base that most companies only dream about.
How We Can Help Why is Content Marketing Important?
So how does content marketing correspond to your brand and how could implementing it boost your online traffic and presence? In this final section, you'll find out in what ways content marketing will help your business.
Why is Content Marketing Important?
So how does content marketing correspond to your brand? Moreover, how could implementing a content marketing strategy with Dojono help you to boost your content creation process, online traffic and help you build lasting relationships with your customers? In this final section, we'll help you to understand how our content marketing services could potentially help improve your business.
Increased Interest and Interaction
Content marketing, as well as social media and outreach marketing strategies, will enable your brand and its content to be shared across a wide variety of platforms and different places on the web, which allows more potential customers to not only interact with your content more frequently and efficiently but will also help to increase awareness of your brand as well as enabling more customers to communicate with your business.
Increased Sales and Profits
With the more visibility and online presence that your business will then gain, you'll find that the traffic to your site will also increase, therefore leading to more customers who will then buy goods and services from you. Also, if similar to many businesses, you have been struggling to increase your profits and revenue, an effective content marketing strategy will enable you to see an increase in your business's profits.
Building Relationships with Loyal Customers
All of the best global brands and most successful businesses worldwide can boast of having some of the most loyal customers to date. Content marketing will enable you to target you're your ideal customer base and establish relationships with them. Building relationships with your customers ensures that customers will be more likely to stay loyal to your business than use one of your competitors.
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